As COVID-19 continues to affect communities around the world, we remain dedicated to caring for those most in need. Here are a number of actions we’re taking to support vulnerable populations worldwide.
Xandr has made a $200,000 contribution, funded by AT&T, to global organizations supporting emergency food and healthcare services, including Save the Children, Feeding America, the World Health Organization, and the International Rescue Committee. We are also contributing to the purchase of life-saving personal protective equipment (PPE) for hospitals in critical need, in partnership with the Glo Good Foundation.
Additionally, Xandr is providing support for vulnerable communities around the world. We are partnering with our global network of offices to fund local organizations providing on-the-ground services, and with our Employee Resource Groupsto support marginalized and underrepresented populations who are affected by the pandemic in different ways, such as through lost wages and shelter or increased risks of violence. Nonprofits were supporting through these efforts include The Center, The Hispanic Federation, The UNCF Student Fund, and Sanctuary for Families.
Leveraging Our Technology And Advertising
We are leveraging our advertising and technology capabilities to tackle the spread of the coronavirus, donating TV inventory across linear, addressable, and digital to support theAd Councils COVID-19 response efforts. Our Linear TV and digital PSA programs are being utilized to provide free digital ad space to distribute life-saving messages from partner organizations, including the CDC, Clean the World Foundation, Sesame Workshop, the Red Cross, Save the Children, and Shes the First.
Our Xandr Cares CSR program continues to harness the passion and generosity of our employees worldwide through donation matching programs in partnership with AT&T, along with virtual volunteer opportunities for those looking to donate their time and skills to those in need. These global volunteerism efforts include a partnership withNew Alternatives for Children (NAC) where employees record themselves reading their favorite stories to New York’s most vulnerable children, and DECA, where employees worldwide can share their knowledge and experience with students currently unable to attend classes at school.
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