Xandr’s Commitment to Social Responsibility
Xandr is building a new kind of advertising company that leads with curiosity and courage as we move toward the future. We believe this future, and our long-term business success, is intrinsically tied to the strength and health of our communities and the world.
Xandr Cares, our company-wide Corporate Social Responsibility program, helps us create meaningful change for our communities and for our business, harnessing the passion and generosity of teammates worldwide and leveraging AT&T’s deep commitment to building a better tomorrow.
Xandr Cares has four main areas of focus: create pathways for future generations of diverse talent, leverage our technology resources for good, harness employee volunteerism and expertise worldwide, and spearhead positive change across our markets, aligned to our purpose and business.
Creating pathways for future generations of diverse talent.
Our digital skills programs work with organizations like Girls Who Code, MediaTrust (UK) and Code Like A Girl in Australia to equip students with the skills needed to succeed in the global advertising and technology economy. In turn, we help develop the next generation of talent for Xandr and AT&T through our Xandr Cares internships and junior-level apprentice programs. We also run year-round mentorship programs, partnering employees with high-school students looking for support and guidance on college and career readiness topics.
Tech for Good
Leveraging our technology resources for good.
Xandr’s Tech for Good program pursues positive social impact by building scalable technology and partnership in the non-proﬁt sector, leveraging our Xandr engineering and tech resources. The initiative encompasses our PSA program, which serves Public Service Announcements for non-profits through our technology platform, as well as our work with the Federation of Internet Alerts, which uses Xandr’s ad serving technology to deliver critical safety information from government agencies and non-profits to the public.
Learn more about our PSA program here.
Harnessing employee volunteerism and expertise worldwide.
Xandr Cares empowers employees to support the causes they care about through volunteer service. During April 2019 alone, Xandr employees spent over 1000 hours volunteering around the world as part of our 2019 “Together We Volunteer” campaign,
This includes new opportunities through collaboration with Xandr’s parent and sister companies AT&T and WarnerMedia, such as disaster recovery volunteer trips. To further support those areas hit hardest by natural disasters, all employees also have access to the AT&T Employee Relief Fund, helping those who are experiencing financial hardship due to an event beyond their control.
Our employee-led Sustainability Club works closely in support of AT&T’s Environmental Sustainability initiatives, while running independent education and volunteerism programs to improve our environmental impact within our workplaces and beyond.
Industry & Citizenship
Spearheading positive change across our markets, aligned to our purpose and business.
Building a new kind of advertising company means we need to believe in better and make a positive impact on our ecosystem by promoting responsible and inclusive advertising practices, advocating for high-quality news and media, and building meaningful relationships with civic organizations and local governments.
We achieve this through running campaigns and collaborating with organizations such as Tech:NYC, the IAB, MediaTrust and United for News.
XandrCares & COVID-19
As COVID-19 continues to affect communities around the world, we remain dedicated to caring for those most in need. Here are a few actions we’re taking to support vulnerable populations worldwide.
Xandr has made a $200,000 contribution, funded by AT&T, to global organizations supporting emergency food and healthcare services, including Save the Children, Feeding America, the World Health Organization, and the International Rescue Committee. We are also contributing to the purchase of life-saving personal protective equipment (PPE) for hospitals in critical need, in partnership with the Glo Good Foundation.
We are leveraging our advertising and technology capabilities to tackle the spread of the coronavirus, donating TV inventory across linear, addressable, and digital to support the Ad Council’s COVID-19 response efforts. Our Tech for Good PSA program is being utilized to provide free digital ad space for public health announcements from organizations including the Clean the World Foundation, Sesame Workshop, and the CDC.
Our Xandr Cares CSR program continues to harness the passion and generosity of our employees worldwide through donation matching programs in partnership with AT&T, along with virtual volunteer opportunities for those looking to donate their time and skills to those in need. These global volunteerism efforts include a partnership with New Alternatives for Children (NAC) where employees record themselves reading their favorite stories to New York’s most vulnerable children, and DECA, where employees worldwide can share their knowledge and experience with students currently unable to attend classes at school.