The Xandr Relevance Report
Consumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today? The simple answer is data but the landscape proves more complex. By surveying advertisers in the U.S. and across select global markets, we set out to understand how advertisers are activating, prioritizing, and thinking about their use of data today. This report covers the roadmap to making ads more relevant for 2021 and beyond.