The Xandr 2021 Relevance Report
It is the golden age of premium video content for consumers, and the height of complexity for advertisers and their partners. As media types converge and audience behaviors diverge, each phase of building and running a campaign becomes more nuanced. By surveying advertisers in the US and key global markets, we set out to understand how advertisers and agencies are navigating the complexities of advanced TV and the convergence of video, from the budgeting phase through campaign measurement. Our report offers powerful insights and a roadmap for advertisers and publishers to seize the opportunities and surmount the challenges of video’s evolution.