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Xandr Invest

Advancing the way TV and digital advertisers buy and engage with audiences within premium content environments.

Xandr Invest drives efficiency, relevance, and engagement across digital video, connected TV, and data-driven linear supply with superior technology centered around first-party data, streamlined self-serve UIs, and superior usability and service.


Invest TV empowers buyers to activate unique audiences to achieve unified reach across today’s biggest media owners all through a streamlined, automated UI.

Transact on an Automated, Streamlined UI

Plan and execute optimized data-driven linear (DDL) buys using one self-serve UI.

Define Your Unique Audience Once

Leverage advanced audience activation capabilities with access to 2,500+ off-the-shelf Xandr Audience Segments, a marketplace place of third-party audience segments, and the ability to onboard proprietary data.

Achieve Unified Reach Across Multiple Media Owners

Review a single aggregated proposal and reporting across networks, with forecasting insights on audience impressions and estimated deduplicated reach calculated directly from media owners’ estimates and availability.

Networks participating in Invest TV reach over 85% of all US households each quarter through partners Disney Advertising Sales, WarnerMedia, and AMC Networks.

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Source: Nielsen Media Research; 6 minute L3 P2+ Reach = 85% across AMC/Disney/WM for Feb 3rd 2020 – May 3rd 2020


Invest DSP maximizes buyer’s digital investments through an efficient integrated platform design, identity-centric CTV and digital video buying, and intelligent data solutions – all powered by the platform built for the future of advertising.

Integrated Platform Advantage

Trade through the most direct and efficient path to premium omnichannel supply with our DSP-to-SSP platform architecture that offers100% cookie match rates. Gain added visibility across the digital supply chain and enjoy more paths to purchase including reserved buying and Xandr curated deals.

Built for the Future of Video

Engage the right audience – at the right time and in the right environment – through unique connected TV identity solutions, robust video buying capabilities, and activation across an expansive video supply footprint.


Extend campaigns seamlessly and in a privacy-complaint way across devices, including Connected TVs, with the Xandr identity graph. Manage activation and frequency with a unified household view and measure conversion attribution across devices.

Data-Driven Performance

Tailor your buying strategies using first- and third-party data, uncover insights through log-level data feeds to inform future performance, and model and deploy a wide range of data to build tailored buying strategies and boost audience engagement.

Activate against 2,500+ Xandr Audience Segments built on AT&T’s proprietary first-party data. Employ audience-based campaigns with off-the-shelf traits aligned with lifestyle, interest, intent, demographic, and viewership categories.

Commitment to Buyer Success

Execute your buying strategies through an enhanced DSP workflow that drives efficiency and customization. Achieve trading success through a comprehensive customer support and service model that’s paired with a robust training program that can earn you the Invest DSP certificate.

Customer Spotlight

Wayfair achieves high performance with hyper-personalization at scale using Xandr Invest DSP.

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