Xandr Invest is the strategic buying platform built for the future of advertising. The platform supports automated TV buying and unified digital advertising strategies across digital video, OTT, and CTV with superior technology centered around first party data, premium inventory access, and superior usability and service.
Invest TV empowers buyers to activate unique audiences to achieve unified reach across today’s biggest media owners—all through a streamlined, automated UI.
Transact on an Automated, Streamlined UI
Plan and execute optimized data-driven linear (DDL) buys using one self-serve UI
Define Your Unique Audience Once
Buyers leverage and build advanced audience segments via Nielsen, Xandr Audience Segments and client 1st party data
Achieve Unified Reach Across Multiple Media Owners
Buyers review a single aggregated proposal and reporting across networks, with forecasting insights on audience impressions and estimated deduplicated reach calculated directly from Media Owners’ estimates and availability
Powerful, Intuitive Technology
Access proprietary data and premium video inventory on Invest DSP for more holistic campaign planning, buying, and measurement across digital devices.
Integrated Platform Advantage
Pairing a DSP-to-SSP platform architecture with omnichannel, omniformat global supply to drive increased transparency and efficiency across the digital supply chain.
Built for the Future of Video
Engage the right audience—at the right time and in the right environment through unique CTV identity solutions, robust CTV & video buying tools across an expansive video supply footprint.
Intelligent and flexible data solutions centered on data portability, activation, optimization, and customization to power campaign performance.
Commitment to Buyer Success
Pairing trader strategy with technological execution through an enhanced workflow, comprehensive customer support and service offerings, and a robust specialized training program.
Wayfair achieves high performance with hyper-personalization at scale using Xandr Invest DSP.Learn More