xandr

Xandr Invest


Xandr Invest is the strategic buying platform built for the future of advertising. The platform supports automated TV buying and unified digital advertising strategies across digital video, OTT, and CTV with superior technology centered around first party data, premium inventory access, and superior usability and service.

Invest TV empowers buyers to activate unique audiences to achieve unified reach across today’s biggest media owners—all through a streamlined, automated UI.

Transact on an Automated, Streamlined UI

Plan and execute optimized data-driven linear (DDL) buys using one self-serve UI

Define Your Unique Audience Once

Buyers leverage and build advanced audience segments via Nielsen, Xandr Audience Segments and client 1st party data

Achieve Unified Reach Across Multiple Media Owners

Buyers review a single aggregated proposal and reporting across networks, with forecasting insights on audience impressions and estimated deduplicated reach calculated directly from Media Owners’ estimates and availability

Powerful, Intuitive Technology
Access proprietary data and premium video inventory on Invest DSP for more holistic campaign planning, buying, and measurement across digital devices.​

Audience Buying Across Screens

Proprietary data,  premium inventory, and more ways of buying to connect with consumers wherever they’re engaging with content.

Supply Advantage

A focus on technology for both buyers and sellers means solutions that help maximize working media.

Power and Performance​

A trusted, flexible buying platform for customized objectives that drive business results.

Commitment to Customer Success​

Enhanced user experience and increased customer support ensures buyers can be strategic​.

Customer Spotlight​

Wayfair achieves high performance with hyper-personalization at scale using Xandr Invest​ DSP.

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