xandr

Platform


An advanced buy-side and sell-side advertising technology platform that enables buyers and sellers to access and trade premium inventory in a transparent and streamlined environment.

Xandr is building proprietary technology solutions to transform the TV and Digital Video advertising marketplace, making it easier to transact against quality advertising inventory.

TV Platform

The Xandr TV Platform is an open and interoperable end-to-end technology solution for buying and selling premium TV inventory. The platform will support audience-based buying through a unified audience definition for planning, activation, and measurement​.

INVIDI Technologies

AT&T’s ownership stake in INVIDI Technologies has revolutionized the television industry by making viewing a more satisfying experience, allowing marketers to reach their target audiences without wasting impressions and enhancing the value of advertising inventory for distributors and programmers.

Digital Video Technology

Xandr technology drives a common interactive experience across digital video solutions and enables dynamic ad insertion into premium owned and operated inventory.

Platform for Buyers

Xandr’s strategic buying platform enables advertisers to programmatically reach audiences on premium sites and apps, across all devices.

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Platform for Sellers

Our real time decisioning platform enables publishers to increase total yield through best in class forecasting. The technology is leading edge, and it’s easy to get started.

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