Xandr’s Monetize Ad Server Powers ASKUL’s New Online Storefront
22 November 2021 – Tokyo – Xandr, AT&T’s advanced advertising company, today announced that Xandr’s Monetize Ad Server has been adopted by the online shopping site LOHACO. The deal represents an important strategic engagement for Xandr and a significant expansion of the company’s capabilities in Japan.
With the selection of Monetize Ad Server, ASKUL Corporation intends to use its advanced ad serving capabilities to offer new services and products to its advertising customers. Built first for the programmatic world with openness and transparency at its core, Monetize Ad Server helps publishers achieve superior yield optimization and holistic management of their business across all digital channels and formats.
Kazuhiro Sato, Vice Executive Officer at ASKUL Corporation, said, “As our eCommerce and advertising businesses continue to transform, we sought a technology partner that would provide us with a platform to deliver and scale innovative ad products on our terms. We chose Xandr because of their vision, technology leadership, consultative approach and long history of enabling enterprise clients to unlock the full value of their digital advertising portfolio. Through this partnership, we are confident that we can deliver a premium, brand-safe advertising experience and become the leading marketing partner for our buyers.”
“We are honored that ASKUL Corporation has selected Xandr as their strategic selling platform, enabling them to fully realize the value of their inventory and deliver a better consumer experience,” said Masatsune Shironishi, Managing Director, Xandr Japan. “Partnering with ASKUL Corporation strengthens our commitment to the Japan market which remains an integral piece of our APAC business. This partnership more broadly reflects the progress we are making to become a viable alternative to the walled gardens.”
As the driving force for the open internet, Xandr strives to collaborate closely with its partners on both sides of the ecosystem. Through innovative product solutions that address their unique needs, Xandr enables its partners to differentiate and elevate their businesses.
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
LOHACO stands for “Lots of Happy Communities” and our goal is to create a sustainable eCommerce platform for daily necessities. We do this through co-creation with manufacturers by utilizing ASKUL Corporation’s product development and procurement capabilities, advanced logistics and delivery network, and customer service capabilities cultivated through its mail-order business. This is then combined with Yahoo! JAPAN’s scale to attract customers and deliver fulfilment via its settlement services.