Xandr invests in the Spanish market
Xandr is growing its offering in Spain
SPAIN, 10th May: Xandr, AT&T’s advanced advertising company, today announced it is expanding its Spanish team with three new employees.
As a global company, Xandr has always recognised the need to ensure customers are represented across the globe. Opening in 2015, Xandr’s office in Spain has grown exponentially over the past six years. Most recently there have been three new hires to the team including Natalia Carril, Marketplace Development Manager, Miriam Gónzalez, Senior Account Manager and Milena Gradojevic, Product Specialist, which has also meant a move into a new office space to account for the internal development.
Natalia Carril, Marketplace Development Manager, Xandr comments: “I’m really excited to join the Xandr team and be part of a growing development in the Spanish market. As part of my role I’ll be evangelizing on the Xandr marketplace, to propose some innovative media and audiences products to the local buyers, leveraging our publishers partners and curators. I am looking forward to getting stuck in with the team.”
Alongside the new hires Xandr has also been investing into the Spanish advertising industry. During its time in Spain its holdco business has grown considerably, increasing by 100% from 2019 to 2021 and Xandr now has a partnership with all six of the big holdco agencies in Spain. During this time, Xandr has also grown its solution and product offering. Recently partnering with AdSocy to bring a new story format to programmatic and launching its own Curate solution to provide an offering to both buy and sell side clients.
“Our offering in the Spanish market is only growing for our customers” adds Remi Boudard, Director, Market Development, Spain, Xandr. “We’re investing in a new office, a growing team and new products and solutions for our clients. We’re looking forward to the year ahead as we develop our Spanish offering even further.”
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.