Xandr focuses on client demands as it invests in Swiss market
Switzerland, 6 October – Xandr, AT&T’s advanced advertising company today announced further expansion to their Switzerland office with the addition of a new account lead based in Zurich.
Xandr is focused on expanding its offering in the Swiss market and so has hired Yasin Korkmaz, a Senior Account Manager to work on the buyside and serve agencies and direct customers in this market. Korkmaz was previously at Tamedia (new TX Group) and later Goldbach in the dual role as Key Account Manager/Project Manager Digital in online marketing and as an internal and external consultant for departments such as Programmatic and Social Media Advertising.
“With our rapid expansion in Switzerland we are very pleased that we were able to gain an experienced expert in the industry with Yasin,” said Melanie Mura, Director Agencies & Marketers, Central Europe at Xandr. “He brings valuable knowledge, skills and a large network to the team, which are of great importance to us for the expansion of an open platform and a premium marketplace in Switzerland”.
Yasin will collaborate closely with other team members to maximise working media and transparency in the supply chain. He will be supported by a team of a Technical Solutions Consultant and a Trading Advisory Specialist to guarantee a top service to all buyers of the Xandr Invest DSP.
“The Swiss market has become more of a focus than ever for us at Xandr,” said Melanie Mura, Director Agencies & Marketers, Central Europe at Xandr. “With the hire of Korkmaz we are able to focus on our buy-side customers and ensure further expansion in this region”.
Xandr is AT&T’s advertising company and a leader in addressable TV, creating a better solution for advertisers and media companies. Xandr Invest and Xandr Monetize, our strategic platforms built on more than a decade of AppNexus’ innovation, optimize media spend across screens for buyers and sellers alike. Community, powered by Xandr, is a curated marketplace of premium publishers, providing access to unique consumer insights in a brand-safe environment. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.