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Xandr expands its audio programmatic offering with the integration of SoundCast

Xandr and SoundCast have teamed up, making SoundCast’s audio inventory available on Xandr’s Invest DSP  ​

Paris, 27 May: Xandr, AT&T’s advanced advertising company and SoundCast, one of the leading audio adserver and sell-side platforms in the French market have partnered to bring SoundCast’s audio inventory to Xandr’s customers.

The audio market is on the rise, with customers listening to podcasts and streaming platforms more than ever before. Audio is an increasingly strategic advertising format that grew by 44% last year in France* and marketers should consider using it to engage and reach their audiences successfully. From today Xandr’s customers using its Invest DSP will be able to access audio inventory from some of the most important publishers in France via the integration with SoundCast technology.   

“Audio is a format we’re seeing grow in the advertising industry. It is becoming more important than ever for marketers to ensure their strategy includes a multi format approach, enabling them to reach a wider audience” said Xavier Toulemonde, Commercial Director, France, Xandr. “That’s why we’re pleased to be partnering with SoundCast, one of the major audio SSP’s in the market, making sure their inventory is available to our customers.”

Patrice Sguerzi, Co-Founder & CEO, SoundCast adds: “Being part of Xandr marketplace allow us to connect our platform and our offering to one of the major DSPs of the market and allow key marketers to leverage our technology and our inventory to achieve their campaign objectives”. 

SoundCast inventory is now available in the Xandr marketplace and accessible via Invest DSP, Xandr’s strategic buying platform. It includes podcasts, radios, webradios and live premium from some of the major premium French publishers including TF1, Nova, Virgin Radio, RFM, L’Equipe, Les Indés Radio, Le Figaro, PQR 366, Reworld Media etc.

*Observatoire de l’E-Pub SRI 2020 


A business unit within AT&T, Xandr powers a global marketplace for premium advertising.  Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers.  For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.


SoundCast is a platform delivering audio advertising campaigns & deals (guaranteed, preferred and private). Available for podcast, webradios and live, on all devices, Soundcast built its own audio adserver and SSP to bring premium audio inventories to media agencies, advertisers and DSP. SoundCast signed strategic partnerships on the French market with main sales houses and publishers including TF1 Pub, Lagardere Publicité News, Média Figaro, Amaury Media, Reworld Media, Ketil Media, 366, Nova, etc.