Xandr boosts CTV offering in the French market
CTV inventory will be available to the French market via Xandr’s platform
PARIS 22 September: Xandr, AT&T’s advanced advertising company, has today announced it will be partnering with multiple CTV apps including Molotov.TV, Clubbing TV and Quincy Jones’ Qwest TV to make CTV inventory available to the French market.
There has been a seismic shift in the way audiences consume content and although it has taken time, the French market is beginning to shift to Connected TV (CTV). Linear TV and particularly IPTV services have remained relevant for media consumption, meaning CTV ad inventory has remained small scale. This doesn’t mean streaming isn’t popular, subscription is growing across the market but more offerings need to be available.
Xandr is focused on making CTV inventory available to its customers. Within the three CTV apps there is a range of offerings available: Qwest TV has three music-focused channels dedicated to great music including Qwest TV Mix, Jazz & Beyond and Qwest TV Classical, Clubbing TV is the World’s first TV channel dedicated to Clubbing, DJ and Electronic Music culture and Molotov provides its own ad-supported-on-demand streaming service which features a thousand movies, TV shows, documentaries and children’s shows. Using Xandr Monetize, the OTT platforms will now be available for programmatic buyers.
Vincent Soucaret Senior Director, Services, Southern Europe, Xandr says: “We are pleased to be working with partners like Molotov.TV, Clubbing TV and Qwest TV to bring our CTV offering to the French market. We’ve seen how CTV has grown across the US and other markets in Europe and now there is an opportunity for advertisers in France to benefit from the growth of streaming services.”
“We are excited for Clubbing TV’s inventory to join the Xandr marketplace. This integration will allow marketers and buyers to reach an untapped audience of electronic music fans across the world”, comments Stephane Schweitzer, Founder, Chairman and CEO, Clubbing TV.
“We are thrilled to join the Xandr marketplace” adds Reza Ackbaraly, CEO and Co-founder, Qwest TV. “Qwest TV is a content first company built on a hand-picked catalogue of music. Through our expert curation and human-led approach, Qwest TV has generated a highly-engaged international audience of over 11m+ unique viewers each month. We are proud of this new partnership with Xandr that will see advertisers connected to our diverse user base.”
“We are looking forward to partnering with Xandr, and we are confident in their ability to grow Molotov’s and our AVOD channel’s, Mango, reach on all devices including mobile, desktop and CTV.” said Béatrice Leroux Barraux, Chief Ad Revenue Officer, Molotov.TV
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
Founded by JeanDavid Blanc (founder of AlloCiné) and Pierre Lescure (co-founder of Canal+), Molotov is a streaming platform that is revolutionizing access to television, available on all screens and connected devices (TechCrunch). Molotov offers a unique experience combining linear and non-linear programs from almost 200 publishers and television channels in a single interface. Selected in the French government’s French Tech 120 index, among the 10 Top Start-ups LinkedIn 2020, and awarded four times as “Best Application of the Year” by App Store users (Apple), Google Play (Android) and AppAnnie, Molotov has, after 5 years of existence, more than 16 million users, making it the French leader in the distribution of streaming programs. The company launched a btob division, Molotov Solutions, in 2020, making its technology and know-how in streaming and OTT platform operations available to professionals. Web Molotov: molotov.tv – Press Contact: [email protected]
ABOUT QWEST TV
Qwest TV (qwest.tv) is a celebration of unique talents, traditions, and rhythms. With more than a thousand music-related experiences on offer, this premium video hub strives to be the world’s home for jazz, soul, funk, classical, and music from around the world. Co-founded and curated by Quincy Jones, the channel preserves the richness of history while reflecting the present-day beauty and reality of culturally and racially diverse people.
Qwest TV’s three free linear TV channels Qwest TV Mix (Electronic, Hip Hop, Alternative), Qwest TV Jazz & Beyond (Jazz, Soul, Blues, Global) and Qwest TV Classical (Concerts, Operas, Ballet) are available in 50 countries (in five languages with worldwide rights) to more than 167M+ devices, drawing in over 11M+ unique viewers each month. With many successful partnerships in place around the world (such as Samsung TV Plus, Rakuten, Huawei and more) the channels have reached 100M+ unique viewers since launching in September 2020. Qwest TV is also available as an ad-supported Video On Demand service (in five languages with worldwide rights) and a Premium Subscription Video on Demand Platform that offers access to the entire catalog (available globally, in three languages on all devices).
ABOUT CLUBBING TV
Clubbing TV is the World’s first lifestyle TV channel dedicated to clubbing, DJs and Electronic music culture. The channel is live 24/7 and offers the best live events, DJ sets, lifestyle programs, music videos, party reports from the hottest dance floors, interviews with the most famous DJ & producers plus exclusive shows, festivals and concerts gravitating all over the international dance music scene. From Ibiza to Amsterdam, Miami to Mumbai through Paris, from the smallest underground clubs in London or Tokyo to the massive mainstream festivals like Tomorrowland or the Ultra Music Festival, Clubbing TV represents all the electronic music styles and flavors.
Clubbing TV makes electronic music available in more than 100 million households and over 60 countries. Also available on demand, Clubbing TV’s VOD portfolio includes more than 1500 titles with 800 hours of HD and 150 hours of 4K content.