Xandr and AdSocy partner to deliver a new ad story format
Xandr and AdSocy have teamed up to deliver a new format to the open internet
SPAIN, 9th March: Xandr, AT&T’s advanced advertising company and AdSocy, a Spanish advertising and marketing company have today announced they are releasing a new programmatic format, named ‘adstory’ to Xandr customers.
This new and impactful programmatic format was created by AdSocy and brought to market by Xandr, who helped to make it available for the programmatic ecosystem. Adstory brings all the opportunities and functionalities of the story format (video, display and native) to create innovative and engaged ways to communicate with audiences at scale. This innovative technology will also benefit publishers who can offer the story format as the monetization provider.
AdSocy has adopted the Xandr publisher suite to bring this adstory format to the programmatic ecosystem. The format is now available on Xandr’s SSP, Xandr Monetize for any buyer using Xandr’s DSP, Xandr Invest.
Xandr has helped to democratise this format to make sure that buyers can benefit through it outside of the walled gardens.
“Xandr is pleased to partner with AdSocy and bring this creative and innovative format to market” comments Remi Boudard, Director, Market Development, Spain, Xandr. “Having worked closely with AdSocy to ensure this is eligible for the programmatic ecosystem, we’re excited to offer this to our clients across both the buy and sell side of our business.”
Antonio Gallo, CEO, AdSocy adds: “Bringing the narrative of Stories to premium environments allows advertisers access to an innovative format without creative limits, powerful narratives and with high standards of transparency and brand safety. The entry into the programmatic market with Xandr will allow agencies to program the Stories format in any purchase model”.
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
Adsocy is the First Stories Network in Premium Media. With extensive experience working with the media and a robust network of national and international partners, Adsocy’s main objective is to offer the successful advertising format of Stories to agencies and advertisers, adapted to user consumption. Its high standards of efficiency and the security of its technology make its offer one of the most comprehensive on the market. Today, with the announcement of this alliance, Adsocy becomes the first Stories Network to operate in the programmatic ecosystem.