Visoon launches PlutoTV on Xandr’s marketplace
Xandr and Visoon provide diversified CTV offering
GERMANY, 8th June: Visoon Video Impact, the TV and Big Screen marketer of Axel Springer and ViacomCBS and Xandr, AT&T’s advanced advertising company, today announced that Visoon is making Pluto TV’s CTV inventory, available in Germany through the company’s strategic selling platform, Xandr Monetize.
Adopted simply and quickly, Visoon is using Xandr’s SSP to monetize its CTV inventory, starting off with Pluto TV. Pluto TV is an internet-based television service offering around 100 themed channels like Pluto TV Animals and Pluto TV History with exclusive content.
Providing a 98% completion rate and brand safety, Visoon’s partnership with Xandr allows programmatic buyers to target attractive content like documentaries and sports with a focus on young audiences and children. Key to the success of the partnership is an efficient and transparent relationship with advertisers who can access the premium CTV inventory via Xandr’s marketplace.
“Visoon has a strong track record for innovation and a proven ability in marketing premium inventory” comments Marius Rausch, GM, Central Europe, Xandr. “We’re looking forward to working closely with them to bring a strong and diversified CTV offering to our marketplace”.
Michael Möller, Director Digital at Visoon adds: “We are thrilled to partner with Xandr as their technology provides an alternative to the walled gardens while allowing us to diversify demand. Xandr’s marketplace is the ideal platform to market our premium CTV inventory and offers convenient access for advertisers and brands”.
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
Visoon Video Impact is the TV and big screen marketer of Axel Springer and Viacom CBS. The joint venture was founded in 2016 and has all the TV and big screen offerings from Axel Springer and Viacom CBS in its portfolio. These include the brands: Comedy Central, Comedy Central+1, MTV, Welt, N24Doku, Bild, Nickelodeon and Pluto.tv.