Sublime and Xandr work together on Programmatic Guaranteed High-Impact Advertising Campaigns
Impactful and multi-device campaigns will run on pre-determined sites at scale on Xandr Monetize platform
PARIS, 22 September – Today, Sublime, a global high-impact advertising solution, and Xandr, AT&T’s advanced advertising company, announced they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.
Built on Sublime’s experience with programmatic multi-device campaigns for skin formats and delivered on Xandr’s strategic selling platform, Xandr Monetize, the Programmatic Guaranteed campaign enables advertisers, media agencies, and trading desks to guarantee advertising placements for high-impact campaigns across Sublime’s network of partner sites.
Xandr’s Programmatic Guaranteed model enables buyers to execute direct reserved deals with a selection of premium publishers programmatically. PG (Programmatic Guaranteed) offers direct and scaled access to premium audiences and brand safe inventory, secure impressions at a fixed rate and drives campaign efficiency through quick set up and direct access to reporting.
By launching Programmatic Guaranteed high-impact campaigns on Xandr Monetize, Sublime allows buyers to transparently activate impactful campaigns across multiple platforms via their own DSPs.
Sublime creates and delivers ad experiences that activate, captivate and inspire digital audiences at scale. It offers a high-impact ad solution where market-leading technology is combined with a creative-first approach; Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity, drive results, and enhance the user experience. It is committed to breaking the mould in creative innovation, while delivering the highest level of service and support.
Founded in 2012, the Paris-based company has offices in the UK, Germany, Italy, Spain, and Singapore, and delivers direct and programmatic advertising campaigns across the globe.
For more information, please visit www.sublime.xyz.
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Xandr is AT&T’s advertising company and a leader in addressable TV, creating a better solution for advertisers and media companies. Xandr Invest and Xandr Monetize, our strategic platforms built on more than a decade of AppNexus’ innovation, optimize media spend across screens for buyers and sellers alike. Community, powered by Xandr, is a curated marketplace of premium publishers, providing access to unique consumer insights in a brand-safe environment. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.