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Showheroes uses Xandr Curate to upscale their marketplace offering

Xandr Curate is a platform enabling curators to package supply across multiple sellers and bundle it with unique data ​

GERMANY, 29th June, Xandr, AT&T’s advanced advertising company and ShowHeroes, a leading independent video platform for publishers and advertisers in Europe, have today announced the next evolution of their relationship. ShowHeroes will be using Xandr’s latest addition to its platform Xandr Curate, to expand its marketplace offering outside of tag-based integrations. 

Xandr Curate solves long go-live timelines with new publisher co-operations since it doesn’t require new adserver integrations and by using it ShowHeroes are able to quickly set up solid test cases and validate the value of a new co-operation before investing valuable time and resources. This enables them to take a new market approach and can be used for formats ranging from instream video to CTV. 

Miriam Thome, Director, Marketplaces, Central Europe, Xandr says: “We’re pleased to partner with ShowHeroes to power their marketplace through our Curate solution. As one of our main video and CTV clients in Central Europe, we are happy to support them expanding their network of publishers on top of tag-based integrations via Curate.”

“We’ve worked with Xandr over the past couple of years through their Monetize solution but we saw a new opportunity when they launched Curate. Using Xandr’s Curate solution we are able to expand our sales house which ensures that as an independent provider of video solutions for digital publishers and advertisers we are able to offer curated deals across different inventory sources and extend our offering very efficiently into other markets” adds Kay Schneider, Senior Vice President, Global Supply and Programmatic Advertising, ShowHeroes.


A business unit within AT&T, Xandr powers a global marketplace for premium advertising.  Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers.  For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.


ShowHeroes is Europe’s leading, independent provider of video solutions for digital publishers and advertisers. Our proprietary video platform consists of a library of thousands of unique video content clips, efficient video asset and playlist management, a sleek and modern video player, as well as cutting edge video advertising technology and in-depth reporting tools for both – publishers and advertisers. 

ShowHeroes was founded in 2016 by Ilhan Zengin, Mario Tiedemann and  Dennis Kirschner and operates from more than 15 international locations, including Berlin, Hamburg, Riga, Dusseldorf, Moscow, St. Petersburg,  Amsterdam, Vienna and Paris. The company employs around 200 people.