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SBS Adopts Xandr’s Video Header Bidding Solution

Xandr’s Prebid Server Premium gives media owners a consolidated solution with reliable access to demand, reporting insights across formats, and transactional efficiency

3 June 2022, Sydney, Australia – Xandr today announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium, which offers server-side header bidding across all formats and channels, including digital video and Connected TV inventory.

Powered by Prebid, the most popular open-source header bidding solution, Prebid Server Premium has an intuitive UI and requires minimal development resources making for faster setup and easier, more intuitive management of Prebid settings and demand partner configurations. The solution also gives sellers a unified view of header bidding performance across all demand, formats, and channels, while providing actionable insights to improve performance or troubleshoot issues.

“As SBS continues to see tremendous growth across BVOD, creating a positive experience for both advertisers and consumers across all channels remains a priority, and Xandr’s technology has been instrumental to our success,” said Lee Callagher, National Digital Operations and Technology Manager at SBS. “Now, using Xandr’s Prebid Server Premium, SBS is better able to manage inventory through features like competitive separation, frequency capping and category level exclusions. In tandem, we’re able to unlock new demand sources and power a better viewing experience across all of SBS’s programming.”

SBS utilises Xandr’s Prebid Server Premium across its long form video inventory – including SBS On Demand, which hosts 11,000+ hours of premium international and local video-on-demand content.

“We are delighted to reach this exciting milestone with SBS as header bidding becomes an important monetisation tool for media owners in the new, OTT-driven landscape,” said Mark Serhan, Commercial Director, Australia at Xandr. “As a founding member of Prebid.org, we believe server-to-server header bidding is the future. Xandr’s Prebid Server Premium gives publishers a consolidated solution with reliable access to demand, reporting insights across formats, and transactional efficiency, enhancing the experience for media owners, advertisers and consumers.”

About Xandr

A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest, Xandr Monetize and Xandr Curate, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.