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Audience-Based Solutions

Reach your target audience utilizing Xandr’s Addressable and programmatic platforms.


Addressable

With Xandr’s Addressable technology, dynamically target and serve more relevant ads directly to the right audiences across a national addressable footprint. Addressable TV delivers your message to your desired audience across traditional TV and connected TV regardless of programming or time of day in live, OnDemand and playback modes.

 

Powered by AT&T’s proprietary first-party data, Xandr combines viewing data with anonymized subscriber data to create consumer segments relevant to your brand. Activate AT&T’s unique data along with second and third- party data, or CRM data to identify and reach your customer. Unlock powerful insights that can then be used to optimize future campaigns with post-campaign measurement and reporting that includes closed-loop attribution and advanced analytics.

Community

Reach consumers based on real-world insights through Community, a curated digital marketplace leveraging proprietary Xandr Audience segments, stemming from billions of consumer datapoints across AT&T’s services. Activate premium, first party audiences based on Xandr browsing, viewership and location data, which are curated into ~2500+ segments by intent, interest, lifestyle, viewership and demographic categories. Community makes it easier for brands to reach desired audiences at scale across screens in a privacy-safe way.

Cross-Screen Addressable

Extend your brand’s message beyond TV, reaching the same audience wherever and whenever they are consuming content across TV and digital touchpoints in a single buy. Understand how TV and digital drive conversion against key KPIs via unified post-campaign report that looks at performance by individual screen and in combination.

 

Cross-Screen Addressable is now integrated with Community, allowing advertisers to combine the power of addressable TV with the precision and scale of digital. Advertisers can serve relevant messages to their audience within Community’s premium video marketplace.

Data-Driven Linear

Make traditional TV buys more effective with data that makes your linear campaign smarter. Utilizing anonymized viewing behavior derived from millions of single-source set-top boxes, we build a highly efficient and scalable media plan that delivers across the full DIRECTV® footprint.

 

Serve ads to your target audiences on the networks and programs that index highest. With over 75+ premium cable TV networks (without network or daypart restrictions) and media delivery that’s guaranteed against Nielsen demos, your brand will be front and center for the audiences that matter most.

WarnerMedia & Xandr

WarnerMedia and Xandr have united to bring together WarnerMedia’s unmatched storytelling with Xandr’s advanced advertising solutions to deliver unparalleled experiences to the right people at just the right moment, maximizing brand impact.

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