Xandr brings programmatic guaranteed to leading publisher MEDIA FIGARO
PARIS, 3 November – Xandr, AT&T’s advanced advertising company has today announced that it is bringing Programmatic Guaranteed advertising to one of its longest standing clients MEDIA FIGARO, the first digital media group in France1.
Delivered on Xandr’s strategic selling platform, Xandr Monetize, Programmatic Guaranteed (PG) capabilities ensure MEDIA FIGARO can sell every format they have available via programmatic, including banner, video outstream, native and skin.
Programmatic Guaranteed combines the predictability of direct sales with the power of programmatic, enabling publishers to transact with buyers however they prefer to transact and from wherever they want to buy. With Xandr this means flexibility and control with superior optimisation — so that publishers can get the most out of their premium inventory.
“MEDIA FIGARO are a long-standing client of ours” comments Paul-Antoine Strullu, VP & Managing Director, Southern Europe, Xandr. “We are pleased that they’re amongst the first customers using PG. This partnership will enable MEDIA FIGARO’s customers to have direct access to programmatic guaranteed across all media formats.”
Karine Rielland-Mardirossian, Directrice Générale Déléguée Digital, MEDIA FIGARO adds, “By launching Programmatic Guaranteed on Xandr Monetize, we can be more exhaustive on giving access to our inventory and complete our global PG offering. Xandr is a great partner for us, we continue to work together in order to bring more value and efficiency to our customers.”1. Médiametrie August 2020
Xandr is AT&T’s advertising company and a leader in addressable TV, creating a better solution for advertisers and media companies. Xandr Invest and Xandr Monetize, our strategic platforms built on more than a decade of AppNexus’ innovation, optimize media spend across screens for buyers and sellers alike. Community, powered by Xandr, is a curated marketplace of premium publishers, providing access to unique consumer insights in a brand-safe environment. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
About MEDIA FIGARO
MEDIA FIGARO is the advertising agency of the Figaro Group, the leading French print and digital information group, attracts 43 million readers every month, eager to access reliable, clear, demanding information delivered by the 450 journalists from its editorial staff. MEDIA FIGARO’s promise is to “cultivate audiences’ interest in brands”. The interest makes it possible to address the entire conviction funnel, from branding to performance, from day-to-day event campaigns to the creation of digital leads, solutions which MEDIA FIGARO controls the effectiveness of.