Gourmet Ads Selects Xandr’s Prebid Server Premium as Server-Side Header Bidding Solution
Xandr’s Prebid Server Premium offers Gourmet Ads a consolidated solution with reliable access to scaled demand, operational efficiency, and transactional effectiveness
6 July 2021, Singapore – Xandr, AT&T’s advanced advertising company, today announced that Gourmet Ads, and subsidiary Healthy Ads, has expanded the use of its sell-side platform Xandr Monetize to include Prebid Server Premium (PSP). The solution offers server-side header bidding across all formats and channels, including digital video and connected TV inventory.
Xandr’s PSP enables Gourmet Ads to scale demand quickly and easily across verticals and supply types. Having previously relied on tactics limiting the number of available demand partners, Gourmet Ads’ adoption of PSP has provided the media owner a more efficient and direct monetisation strategy.
Powered by Prebid, the most popular open-source header bidding solution, PSP has an intuitive user interface (UI) and requires minimal development resources, streamlining setups and optimizing end-to-end management of Prebid settings and demand partner configurations. The solution also gives sellers a unified view of header bidding performance across all demand, formats, and channels, while providing actionable insights to improve performance or troubleshoot issues.
“Since adopting Xandr’s Prebid Server Premium, not only have we seen significant growth in overall Prebid revenue, we have also experienced quicker setups that require less engineering resources to get partners up and running. In addition, our engineering team no longer needs to maintain or update Prebid versions as they are released. This is achieved by Xandr’s platform automatically, optimizing our operational efficiency and effectiveness,” said Benjamin Christie, Founder & President of Gourmet Ads. We’re now running Xandr’s Prebid Server across all media formats, including display, instream video, outstream video and native, offering our publishers enhanced monetisation and reduced latency globally.”
Following the use of Xandr’s PSP, Gourmet Ads has recorded 550% growth in overall Prebid revenue and a 60% increase in CPM. Gourmet Ads also saw global latency reduce from 2000ms to 170ms, with load times on web pages and mobile devices seeing the biggest impact.
Shilpa Kolte, Senior Account Director, Xandr said, “We’ve had an extraordinary partnership with Gourmet Ads for the past eight years, and their adoption of Prebid Server Premium is an exciting milestone as header bidding continues to grow in importance for publishers looking to monetize their inventory across all formats. We continue to be at the helm of improving latency and publisher’s yield as we remain committed to the success of our clients through the development of innovative products and exceptional service.”
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.