Blick Group partners with Xandr to launch innovative video format
Blick Group is launching the new live video format on Blick TV
Switzerland, 2nd August: The Blick Group, the strongest media brand in Switzerland, and Xandr, AT&T’s advanced advertising company, today announced the Blick Group is making an innovative new live video format available through Xandr’s strategic selling platform, Xandr Monetize.
Blick TV broadcasts 16 hours a day to a multitude of customers from Ringier’s headquarters in Zurich. The new video format, launched on Blick TV will open a completely new opportunity to advertisers, with full consideration of user-friendliness. The Live Ad will merge quality journalism, moving images, user-friendliness and innovation for advertisers. The live video ad is woven into the live content, and with a maximum length of 15 seconds, the user experience will not be disturbed and full attention for the advertising message is guaranteed.
With video becoming more relevant, this format is able to combine premium content with live adverts. Brands will have the unique opportunity to place their message in a premium/non-skippable environment. Hosted on Xandr Monetize, the Blick Group is able to connect its new video format with advertisers looking for a flexible and engaging solution for their customers.
“We are excited to work with Blick Group to bring this innovative live video format to our buyside customers” comments Marius Rausch, GM, Central Europe, Xandr. “Video is an important channel in our industry with many advertisers recognising its value; this new format will enable them to connect with their customers uninterrupted and during key advertising time periods”.
Max Buder, Chief Business & Product Development Officer at Blick Group adds: “We are thrilled to partner with Xandr to bring this video format to market. Blick TV already meets the user’s need to consume information in video format immediately and everywhere on devices so we’re excited to add an advertising element to this and provide our customers with an opportunity to connect with their audience without any disturbances.”
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
About the Blick Group
Blick reports on everything that matters to the people in Switzerland – clear, courageous, groundbreaking, close. Since its foundation in 1959, Blick has become the strongest media brand in Switzerland. Blick reaches its users online at Blick.ch, in the Blick app and on numerous social media channels. Blick and SonntagsBlick are published as printed editions and as e-paper. Blick TV is the first digital channel in Switzerland. Since 2021, Blick has been present in French-speaking Switzerland with a French-language news portal. Blick’s content is consumed by more than 1.5 million people every day. That is why the slogan is: «Blick. I’m in.»