
WebAds Italy
WebAds Italy sees uplift in revenue and improves user experience by adopting Prebid Server Premium.
続きを読むWebAds Italy sees uplift in revenue and improves user experience by adopting Prebid Server Premium.
続きを読むGet global advice on key trends and the steps that both buyers and sellers can take to fully embrace digital video.
続きを読むOmnicom Media Group, smg Advertising and Xandr demonstrate the use of Programmatic Guaranteed as an additional inventory source for special formats.
続きを読むYahoo! JAPAN experiences revenue uplift and ease of setup by leveraging Xandr’s header bidding technology across its multiple publisher partners.
Yahoo! JAPANは、Xandrのヘッダー入札技術を活用し、複数のパブリッシャーパートナーに 対して、簡単なセットアップで収益向上を実現しました。
続きを読むGroupM Premium Supply (GPS) & Xandr enabled Mindshare to improve visibility and lower prices, leading to great campaign results for Swiss Airlines.
続きを読むThrough Xandr Curate, 77Agency was able to create a differentiated video supply strategy and reach video inventory at scale for its customer.
続きを読むA magazine covering the latest technologies, thinking and collaborations driving media & advertising.
続きを読むMicrosoft News and MSN monetize their premium video inventory from the world’s best journalists with Xandr Monetize across the globe.
続きを読むLearn how advertisers are using data and automation to bring video into the future with our State of Convergence and Advanced TV report.
続きを読むPREX as part of Mediaplus Group and delta pronatura leveraged the Shared Campaign Identifier (SCID) to gain full transparency over their media investment along the supply chain.
続きを読むOur VP of Marketplace Development, Alex Chatfield, sat down with MediaVillage to talk about how the Olympics viewing experience is evolving and the impact that CTV advertising will have for advertisers in reaching their target audiences during large-scale sporting events.
Listen NowA guide for buyers and sellers navigating a new path to programmatic advertising.
続きを読むOMD Spain and Renault relies on Xandr Invest to centralise CTV buying.
続きを読むIn March 2021, Xandr in partnership with IAB Europe conducted an industry poll to understand the attitudes and behaviours to programmatic supply strategies.
続きを読むIn this guide, we explore buyers’ challenges in their supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.
続きを読むAt the end of 2020, Xandr released its third annual Global Relevance Report exploring the challenges and opportunities marketers face when looking to improve the online ad experience for consumers. In this companion report, we take a closer look at the findings from UK respondents, looking to better understand how advertisers locally are activating, prioritising and thinking about data when it comes to digital video, both display and CTV, offering a Roadmap to Relevance in 2021 and beyond.
続きを読むGeoLogic uses Invest DSP to successfully deliver hyper-localized, programmatic campaigns.
続きを読むXandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.
続きを読むThe themes and trends that will guide advertisers and publishers in the next months.
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