PREX as part of Mediaplus Group and delta pronatura leveraged the Shared Campaign Identifier (SCID) to gain full transparency over their media investment along the supply chain.
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Our VP of Marketplace Development, Alex Chatfield, sat down with MediaVillage to talk about how the Olympics viewing experience is evolving and the impact that CTV advertising will have for advertisers in reaching their target audiences during large-scale sporting events.
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A guide for buyers and sellers navigating a new path to programmatic advertising.
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OMD Spain and Renault relies on Xandr Invest to centralise CTV buying.
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In March 2021, Xandr in partnership with IAB Europe conducted an industry poll to understand the attitudes and behaviours to programmatic supply strategies.
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In this guide, we explore buyers’ challenges in their supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.
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At the end of 2020, Xandr released its third annual Global Relevance Report exploring the challenges and opportunities marketers face when looking to improve the online ad experience for consumers. In this companion report, we take a closer look at the findings from UK respondents, looking to better understand how advertisers locally are activating, prioritising and thinking about data when it comes to digital video, both display and CTV, offering a Roadmap to Relevance in 2021 and beyond.
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GeoLogic uses Invest DSP to successfully deliver hyper-localized, programmatic campaigns.
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Xandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.
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The themes and trends that will guide advertisers and publishers in the next months.
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Havas launches its first programmatic linear TV campaign on Xandr Invest.
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This interactive guide aims to provide a roadmap to the opportunities and challenges around CTV, an overview of practices in key global markets and actionable advice for those leaning into the CTV age. Xandr partnered with a number of the biggest and most advanced CTV buyers and sellers across Asia, Australia, Europe, Latin America and the United States, to explore the topics and themes that matter most.
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Deal curation has grown significantly over the last year. Learn how to improve your chances of getting included in Xandr-curated deals to access incremental demand.
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A new magazine covering the latest technologies, thinking and collaborations driving media & advertising
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Consumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today?
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As viewers stream more content and marketers shift spend to OTT, TV programmers and distributors are seeking better opportunities to capitalize on programmatic in OTT. In this video, Xandr, Newsy, and WarnerMedia share their perspectives on current OTT trends and challenges, header bidding technology, and the path forward for programmatic OTT.
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Invest in Prebid Server to future-proof your header bidding strategy. With Xandr’s Prebid Server Premium, you can get started quickly, easily, and cost-effectively.
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Next4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.
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