Mindshare + Swiss Airlines
GroupM Premium Supply (GPS) & Xandr enabled Mindshare to improve visibility and lower prices, leading to great campaign results for Swiss Airlines.
続きを読むインサイト
-
-
77Agency uses Xandr Curate
Through Xandr Curate, 77Agency was able to create a differentiated video supply strategy and reach video inventory at scale for its customer.
続きを読む -
Xandr Connect Magazine 2021
A magazine covering the latest technologies, thinking and collaborations driving media & advertising.
続きを読む -
Microsoft + Xandr Monetize
Microsoft News and MSN monetize their premium video inventory from the world’s best journalists with Xandr Monetize across the globe.
続きを読む -
The 2021 Relevance Report
Learn how advertisers are using data and automation to bring video into the future with our State of Convergence and Advanced TV report.
続きを読む -
PREX, delta pronatura and BurdaForward - Supply Chain Transparency
PREX as part of Mediaplus Group and delta pronatura leveraged the Shared Campaign Identifier (SCID) to gain full transparency over their media investment along the supply chain.
続きを読む -
MediaVillage Podcast with Alex Chatfield: Olympics Viewing on all Screens
Our VP of Marketplace Development, Alex Chatfield, sat down with MediaVillage to talk about how the Olympics viewing experience is evolving and the impact that CTV advertising will have for advertisers in reaching their target audiences during large-scale sporting events.
Listen Now -
Shaping the Future of Identity
A guide for buyers and sellers navigating a new path to programmatic advertising.
続きを読む -
OMD Spain + Xandr Invest
OMD Spain and Renault relies on Xandr Invest to centralise CTV buying.
続きを読む -
Programmatic Supply Strategies
In March 2021, Xandr in partnership with IAB Europe conducted an industry poll to understand the attitudes and behaviours to programmatic supply strategies.
続きを読む -
Demystifying curated marketplaces: a guide for buyers to drive efficient supply strategies
In this guide, we explore buyers’ challenges in their supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.
続きを読む -
Roadmap to Relevance, United Kingdom
At the end of 2020, Xandr released its third annual Global Relevance Report exploring the challenges and opportunities marketers face when looking to improve the online ad experience for consumers. In this companion report, we take a closer look at the findings from UK respondents, looking to better understand how advertisers locally are activating, prioritising and thinking about data when it comes to digital video, both display and CTV, offering a Roadmap to Relevance in 2021 and beyond.
続きを読む -
GeoLogic + Xandr Invest
GeoLogic uses Invest DSP to successfully deliver hyper-localized, programmatic campaigns.
続きを読む -
InnoGames — Cookieless Buying
Xandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.
続きを読む -
Marketing & Media Trends 2021
The themes and trends that will guide advertisers and publishers in the next months.
続きを読む -
Havas + EDF + FranceTV Publicité
Havas launches its first programmatic linear TV campaign on Xandr Invest.
続きを読む -
ConnectedTV: Advertising's Creative Canvas, 2021
This interactive guide aims to provide a roadmap to the opportunities and challenges around CTV, an overview of practices in key global markets and actionable advice for those leaning into the CTV age. Xandr partnered with a number of the biggest and most advanced CTV buyers and sellers across Asia, Australia, Europe, Latin America and the United States, to explore the topics and themes that matter most.
続きを読む -
Xandr-Curated Deals: Publisher Best Practices
Deal curation has grown significantly over the last year. Learn how to improve your chances of getting included in Xandr-curated deals to access incremental demand.
今すぐ観る -
-
Xandr Connect 2020
A new magazine covering the latest technologies, thinking and collaborations driving media & advertising
続きを読む