Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.
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In this report, Xandr and TVision partner up to dive into how viewer attention can influence schedule mixes, by incorporating TVision’s proprietary attention-based metrics into Xandr’s schedule optimization platform.
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Arun Shanmugam Kumar examines how to combine Circuit Breaker design pattern and Exponential-Backoff algorithm to implement a client side JavaScript solution that adapts to back-end service load patterns.
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Jessie chats with Jerome Underhill, SVP EMEA, APAC and laTam at Xandr about how we service clients across all different needs with unique approaches, GDPR – of course, and his golf clothing line venture.
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Noah Stebbins shares how you can use DataSketches to determine the relevance of an impression quickly and accurately.
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Developed by experts from IAB Europe’s Programmatic Trading Committee, this guide helps prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.
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In our new series “Around the World with Unsponsored Content,” our leaders will share how consumer behavior and go to market strategies vary in different parts of the world as well as the importance of fostering an inclusive culture and sense of community across our over 30 global offices.
First up—Sam Tan, Senior Director of Market Development, JAPAC.
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Employees around the world invited us into their homes for a glimpse of #XandrLife and how they’re staying connected, active, and making the most out of these uncertain times while working remotely due to the pandemic.
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Xandr CTO Ben John shares insights and predictions about some of the seismic shifts we’re seeing in the industry.
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Xandr executives provide an overview of the evolution of TCF, including TCF v2.0 and its impact on buyers, sellers and vendors.
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Along with AT&T and WarnerMedia, Xandr hosted “Together We Hack” in December 2019 at our global HQ in NYC. Together We Hack is a global employee social good-themed hackathon, in partnership with Girls Who Code, All Star Code, and MOUSE. Team members around the world came together to build innovative solutions to address social and environmental challenges in our communities, combining the power of tech for good with the passion and skills of our employees and the future generation of technology leaders.
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Get the scoop on how we’re helping our communities and employees through Xandr Cares with Euan Lampitt and Beth Klestadt. Plus, find out how Xandr is leveraging tech and talent in a time of COVID-19, and how we’re paving pathways for future generations.
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Xandr partnered with news publisher Reach Plc to introduce Mantis, an innovative brand safety and semantic tool that uses natural language learning techniques and AI powered by IBM Watson to holistically identify content that is unsuitable for advertising, without relying on keywords which tend to lead to over-blocking.
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Mediacom Singapore and Xaxis Singapore drive brand awareness for Subway with Guaranteed Completes feature on Xandr Invest’s DSP.
What does the next wave of Xandr Invest mean for the advertising industry? This and more about the advanced technology platform that is paving the way for converged media buying. But, how did Xandr build it? Listen to Christina Beaumier, a video product expert and Eric Hoffert, a video engineer expert spill the details on the process of bringing it to life, how digital and TV are coming together, and how it will evolve over time.
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