Insights

Leading Energy Advertiser Saved Time and Increased Reach

National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.

Xandr-Powered Discovery Engage Helps Improve Site Visits by 45% for a Direct-To-Consumer Advertiser

A national D2C advertiser in the fitness/diet category needed to explore beyond direct response tactics to using first-party data to intelligently plan and manage linear TV investment. The primary KPIs were visits to home page and registration, as well as the audience delivery to ensure linear TV can still generate high awareness and deliver on the performance metrics that would lead to a positive ROI.

Unlocking the Data Behind Targeted Linear TV

Linear TV remains the primary way of reaching mass audiences effectively. According to Nielsen, in Q1 2017, Americans spent over 11 hours per day interacting with electronic media (including TV, radio and digital). The single largest piece of that was linear TV, accounting for nearly five hours.

Is This the Beginning of the End for Age and Gender Targets?

Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.

Beyond Impressions: Using Data to Improve Advertising Effectiveness

In this report, Xandr and TVision partner up to dive into how viewer attention can influence schedule mixes, by incorporating TVision’s proprietary attention-based metrics into Xandr’s schedule optimization platform.

Circuit Breaker — A scalable client side solution to connect to non-scalable services

Arun Shanmugam Kumar examines how to combine Circuit Breaker design pattern and Exponential-Backoff algorithm to implement a client side JavaScript solution that adapts to back-end service load patterns.

Around the World with Unsponsored Content: Jerome Underhill

Jessie chats with Jerome Underhill, SVP EMEA, APAC and laTam at Xandr about how we service clients across all different needs with unique approaches, GDPR – of course, and his golf clothing line venture.

Xandr Monetize

Xandr Invest

DataSketches for Fast Computation

Noah Stebbins shares how you can use DataSketches to determine the relevance of an impression quickly and accurately.

IAB Europe Cookieless Guide

Developed by experts from IAB Europe’s Programmatic Trading Committee, this guide helps prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.

Around the World with Unsponsored Content: Sam Tan

In our new series “Around the World with Unsponsored Content,” our leaders will share how consumer behavior and go to market strategies vary in different parts of the world as well as the importance of fostering an inclusive culture and sense of community across our over 30 global offices.

First up—Sam Tan, Senior Director of Market Development, JAPAC.

Inside Together: Series Highlights

Employees around the world invited us into their homes for a glimpse of #XandrLife and how they’re staying connected, active, and making the most out of these uncertain times while working remotely due to the pandemic.

Welcome back to the Xandr tech blog!

Xandr CTO Ben John shares insights and predictions about some of the seismic shifts we’re seeing in the industry.

Xandr Invest Political

TCF 2.0 Webinar

Xandr executives provide an overview of the evolution of TCF, including TCF v2.0 and its impact on buyers, sellers and vendors.

IAB Europe Virtual Programmatic Day Webinar

Together We Hack 2019

Along with AT&T and WarnerMedia, Xandr hosted “Together We Hack” in December 2019 at our global HQ in NYC. Together We Hack is a global employee social good-themed hackathon, in partnership with Girls Who Code, All Star Code, and MOUSE. Team members around the world came together to build innovative solutions to address social and environmental challenges in our communities, combining the power of tech for good with the passion and skills of our employees and the future generation of technology leaders.

The Intersection Of Advertising, Technology and Philanthropy: A Conversation with Xandr Cares

Get the scoop on how we’re helping our communities and employees through Xandr Cares with Euan Lampitt and Beth Klestadt. Plus, find out how Xandr is leveraging tech and talent in a time of COVID-19, and how we’re paving pathways for future generations.

Xandr + Mantis

Xandr partnered with news publisher Reach Plc to introduce Mantis, an innovative brand safety and semantic tool that uses natural language learning techniques and AI powered by IBM Watson to holistically identify content that is unsuitable for advertising, without relying on keywords which tend to lead to over-blocking.