Hear from Jason Brown, Xandr’s Chief Revenue Officer on how to proceed with confidence in turbulent times, why now is the time to tailor towards personalization, AND why he is the only person in the company to have his initials as his email address.
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WarnerMedia and Xandr have united to bring together WarnerMedia’s unmatched storytelling with Xandr’s advanced advertising solutions to deliver unparalleled experiences to the right people at just the right moment, maximizing brand impact.
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Xandr executives provide an overview of the evolution of TCF, including TCF v2.0 and its impact on buyers, sellers and vendors.
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As the industry braces for even more change during these challenging times, Xandr aimed to help our clients gain valuable insights on how to reach audience and adapt to shifting consumption patterns, based on our proprietary findings. In the absence of sports and marquee entertainment, learning an audience-based approach is key to navigating our new normal.
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Along with AT&T and WarnerMedia, Xandr hosted “Together We Hack” in December 2019 at our global HQ in NYC. Together We Hack is a global employee social good-themed hackathon, in partnership with Girls Who Code, All Star Code, and MOUSE. Team members around the world came together to build innovative solutions to address social and environmental challenges in our communities, combining the power of tech for good with the passion and skills of our employees and the future generation of technology leaders.
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Get the scoop on how we’re helping our communities and employees through Xandr Cares with Euan Lampitt and Beth Klestadt. Plus, find out how Xandr is leveraging tech and talent in a time of COVID-19, and how we’re paving pathways for future generations.
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Xandr partnered with news publisher Reach Plc to introduce Mantis, an innovative brand safety and semantic tool that uses natural language learning techniques and AI powered by IBM Watson to holistically identify content that is unsuitable for advertising, without relying on keywords which tend to lead to over-blocking.
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Mediacom Singapore and Xaxis Singapore drive brand awareness for Subway with Guaranteed Completes feature on Xandr Invest’s DSP.
What does the next wave of Xandr Invest mean for the advertising industry? This and more about the advanced technology platform that is paving the way for converged media buying. But, how did Xandr build it? Listen to Christina Beaumier, a video product expert and Eric Hoffert, a video engineer expert spill the details on the process of bringing it to life, how digital and TV are coming together, and how it will evolve over time.
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MBuy Drives Extraordinary Performance By Combining Xandr Invest’s Built-In Optimization With A Custom Bidding Approach.
Scibids and Xandr Partner to Empower Buyers to Reach New Heights in Video Performance Against YouTube.
Operam sees double-digit percentage improvement in vCPMs and CPCs with Guaranteed Views on Xandr Invest.
Guaranteed Views on Xandr Invest Helps Xaxis UK Drive Performance for Auto Client.
Transparency, Independence, and Higher Yields: How Xandr Monetize Helped Axel Springer Take Its Business to New Heights.
To understand voter attitudes towards politics and political advertising, we surveyed 1,000 consumers and conducted nationwide focus groups. This report shares voter views across party lines.
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What does it take to develop Xandr’s strategic vision and business plan as AT&T’s advertising company AND find the energy to make it to a 5:30 a.m. yoga class every day? Hear about Lauren Wetzel’s career journey through advertising and media — and how she does it all day-to-day.
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In this three-part video series, we’ll look at the modern advertising landscape and what our research has told us about consumer’s habits in media consumption and engagement.
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What goes into re-launching a brand at a company as big as AT&T? Kirk McDonald knows how – and he’s sharing the backstory on how Xandr was launched, what exactly he does in a day as Xandr’s Chief Business Officer and more.
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