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Roadmap to Relevance, United Kingdom

Conv Identity Invest Media Technology Video Xandr Invest

At the end of 2020, Xandr released its third annual Global Relevance Report exploring the challenges and opportunities marketers face when looking to improve the online ad experience for consumers. In this companion report, we take a closer look at the findings from UK respondents, looking to better understand how advertisers locally are activating, prioritising and thinking about data when it comes to digital video, both display and CTV, offering a Roadmap to Relevance in 2021 and beyond.
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GeoLogic + Xandr Invest

Case Studies Invest Platform Xandr Invest

GeoLogic uses Invest DSP to successfully deliver hyper-localized, programmatic campaigns.
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InnoGames — Cookieless Buying

Case Studies Invest Xandr Invest

Xandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.
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Marketing & Media Trends 2021

Media Whitepaper

The themes and trends that will guide advertisers and publishers in the next months.
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Havas + EDF + FranceTV Publicité

Case Studies Energy Invest Xandr Invest

Havas launches its first programmatic linear TV campaign on Xandr Invest.
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ConnectedTV: Advertising's Creative Canvas, 2021

Case Studies Convergence Invest Marketplace Media Monetize Platform Technology Xandr Invest Xandr Monetize

This interactive guide aims to provide a roadmap to the opportunities and challenges around CTV, an overview of practices in key global markets and actionable advice for those leaning into the CTV age. Xandr partnered with a number of the biggest and most advanced CTV buyers and sellers across Asia, Australia, Europe, Latin America and the United States, to explore the topics and themes that matter most.
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Xandr-Curated Deals: Publisher Best Practices

Marketplace Monetize Platform Xandr Monetize

Deal curation has grown significantly over the last year. Learn how to improve your chances of getting included in Xandr-curated deals to access incremental demand.
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SHE Media + Xandr Monetize

Case Studies Monetize Platform Xandr Monetize

SHE Media boosts deals revenue by 259% with Xandr Monetize.
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Xandr Connect 2020

A new magazine covering the latest technologies, thinking and collaborations driving media & advertising
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2020 Relevance Report

Data Identity Marketplace Relevance Research Technology Video

Consumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today?
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Seller Perspectives on Programmatic OTT’s Path Forward

Header Bidding Monetize Platform Technology Video

As viewers stream more content and marketers shift spend to OTT, TV programmers and distributors are seeking better opportunities to capitalize on programmatic in OTT. In this video, Xandr, Newsy, and WarnerMedia share their perspectives on current OTT trends and challenges, header bidding technology, and the path forward for programmatic OTT.
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Driving Attention: Good Creative is Not Enough

Case Studies Research

A blueprint to catching your consumer’s eye.
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Server-Side Header Bidding is the Future We Need

Header Bidding Prebid Technology Video

Invest in Prebid Server to future-proof your header bidding strategy. With Xandr’s Prebid Server Premium, you can get started quickly, easily, and cost-effectively.
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Italy’s Next14 Evolves Its Header Bidding Setup with Xandr’s Prebid Server Premium

Case Studies Header Bidding Monetize Platform Prebid Technology

Next4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.
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Microsoft Adopts Xandr’s Prebid Server Premium

Case Studies Header Bidding Monetize Platform Prebid Technology

Microsoft sees uplift in revenue, ease of setup, and an improved user experience with the adoption of Prebid Server Premium.
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How The Financial Services Category Is Adapting To A New Consumer Curve

Finance Webinar

Consumers today are taking charge of their personal finances, from digital payments to staying on top of their spending through banking apps. Financial institutions are innovating ways they can best support their current customers, particularly in a time of COVID when visiting a physical retail location is temporarily challenged. Xandr shared timely insights on today’s ad marketplace and how financial marketers can make the most effective use of their first-party data across screens and devices, as well as tools like addressable, to engage their existing customers with the most relevant message at the right time.
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CPG Advertiser Finds Frozen Entree Buyers With Optimized Schedule

Case Studies CPG Data-Driven Linear Platform

A National CPG Advertiser sought to increase brand awareness as well as sale of their new product. The Advertiser chose a data-driven linear solution across a single Media Owner to build awareness as well as apply third-party data to help drive sales.
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Leading Energy Advertiser Saved Time and Increased Reach

Case Studies Data-Driven Linear

National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.
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Xandr-Powered Discovery Engage Helps Improve Site Visits by 45% for a Direct-To-Consumer Advertiser

Case Studies D2C Data-Driven Linear Direct-to-Consumer Platform Retail

A national D2C advertiser in the fitness/diet category needed to explore beyond direct response tactics to using first-party data to intelligently plan and manage linear TV investment. The primary KPIs were visits to home page and registration, as well as the audience delivery to ensure linear TV can still generate high awareness and deliver on the performance metrics that would lead to a positive ROI.
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Unlocking the Data Behind Targeted Linear TV

Advanced TV Data-Driven Linear Platform Whitepaper

Linear TV remains the primary way of reaching mass audiences effectively. According to Nielsen, in Q1 2017, Americans spent over 11 hours per day interacting with electronic media (including TV, radio and digital). The single largest piece of that was linear TV, accounting for nearly five hours.
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