Insights

How The Financial Services Category Is Adapting To A New Consumer Curve

Consumers today are taking charge of their personal finances, from digital payments to staying on top of their spending through banking apps. Financial institutions are innovating ways they can best support their current customers, particularly in a time of COVID when visiting a physical retail location is temporarily challenged. Xandr shared timely insights on today’s ad marketplace and how financial marketers can make the most effective use of their first-party data across screens and devices, as well as tools like addressable, to engage their existing customers with the most relevant message at the right time.

CPG Advertiser Finds Frozen Entree Buyers With Optimized Schedule

A National CPG Advertiser sought to increase brand awareness as well as sale of their new product. The Advertiser chose a data-driven linear solution across a single Media Owner to build awareness as well as apply third-party data to help drive sales.

Leading Energy Advertiser Saved Time and Increased Reach

National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.

clypd-Powered Discovery Engage Helps Improve Site Visits by 45% for a Direct-To-Consumer Advertiser

A national D2C advertiser in the fitness/diet category needed to explore beyond direct response tactics to using first-party data to intelligently plan and manage linear TV investment. The primary KPIs were visits to home page and registration, as well as the audience delivery to ensure linear TV can still generate high awareness and deliver on the performance metrics that would lead to a positive ROI.

Unlocking the Data Behind Targeted Linear TV

Linear TV remains the primary way of reaching mass audiences effectively. According to Nielsen, in Q1 2017, Americans spent over 11 hours per day interacting with electronic media (including TV, radio and digital). The single largest piece of that was linear TV, accounting for nearly five hours.

Is This the Beginning of the End for Age and Gender Targets?

Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.

Beyond Impressions: Using Data to Improve Advertising Effectiveness

In this report, clypd and TVision partner up to dive into how viewer attention can influence schedule mixes, by incorporating TVision’s proprietary attention-based metrics into clypd’s schedule optimization platform.

Circuit Breaker — A scalable client side solution to connect to non-scalable services

Arun Shanmugam Kumar examines how to combine Circuit Breaker design pattern and Exponential-Backoff algorithm to implement a client side JavaScript solution that adapts to back-end service load patterns.

Unsponsored Content with Joe Hogan, WarnerMedia's EVP of Sales and Marketing

What is Joe Hogan, EVP of Sales and Marketing at WarnerMedia, doing today to stay connected with clients? What is the go-to market strategy now? And perhaps, more importantly, what is his favorite sandwich? Don’t miss this episode of Unsponsored Content!

Creating Connections In The Shopper Journey: CPG In Focus

With today’s consumers balancing an overabundance of content with a recent surplus of time, TV and streaming viewership has surged. And with more consumers shopping at home, new trends are emerging in the CPG category. How can CPG marketers take a relevant, personalized approach during these uncertain times to connect with their customers in the right moment and with the right message? Xandr discussed the latest consumer insights and viewership trends, joined by NCSolutions (NCS), which shared new data around unique findings in the CPG space. Hear more about how CPG marketers can effectively build trust and brand equity by engaging purposefully with their target audiences.

Around the World with Unsponsored Content: Jerome Underhill

Jessie chats with Jerome Underhill, SVP EMEA, APAC and laTam at Xandr about how we service clients across all different needs with unique approaches, GDPR – of course, and his golf clothing line venture.

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DataSketches for Fast Computation

Noah Stebbins shares how you can use DataSketches to determine the relevance of an impression quickly and accurately.

IAB Europe Cookieless Guide

Developed by experts from IAB Europe’s Programmatic Trading Committee, this guide helps prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.

Around the World with Unsponsored Content: Sam Tan

In our new series “Around the World with Unsponsored Content,” our leaders will share how consumer behavior and go to market strategies vary in different parts of the world as well as the importance of fostering an inclusive culture and sense of community across our over 30 global offices.

First up—Sam Tan, Senior Director of Market Development, JAPAC.

Inside Together: Series Highlights

Employees around the world invited us into their homes for a glimpse of #XandrLife and how they’re staying connected, active, and making the most out of these uncertain times while working remotely due to the pandemic.

Driving Relevancy and Trust In Today’s Political Climate

American elections are changing in a time where the political environment is more polarizing than ever before. Additionally, in the wake of COVID-19, considerations for voting beyond the polling place will be more critical than ever. Xandr experts discussed the current state of political advertising and how trust, education, and relevancy are key to campaign victory, as well as how political candidates need to update their campaign strategy to reach voters wherever they’re consuming content.

Welcome back to the Xandr tech blog!

Xandr CTO Ben John shares insights and predictions about some of the seismic shifts we’re seeing in the industry.

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