Insights

WebAds Italy

WebAds Italy sees uplift in revenue and improves user experience by adopting Prebid Server Premium.

Qwamplify Display

Qwamplify Display uses Xandr Invest to run audio campaigns at scale.

The Split Screen: A Guide to Digital Video

Get global advice on key trends and the steps that both buyers and sellers can take to fully embrace digital video.

OMG and smg Advertising

Omnicom Media Group, smg Advertising and Xandr demonstrate the use of Programmatic Guaranteed as an additional inventory source for special formats.

Xandr + Yahoo! JAPAN

Yahoo! JAPAN experiences revenue uplift and ease of setup by leveraging Xandr’s header bidding technology across its multiple publisher partners.

Yahoo! JAPANは、Xandrのヘッダー入札技術を活用し、複数のパブリッシャーパートナーに 対して、簡単なセットアップで収益向上を実現しました。

Mindshare + Swiss Airlines

GroupM Premium Supply (GPS) & Xandr enabled Mindshare to improve visibility and lower prices, leading to great campaign results for Swiss Airlines.

77Agency uses Xandr Curate

Through Xandr Curate, 77Agency was able to create a differentiated video supply strategy and reach video inventory at scale for its customer.

Xandr Connect Magazine 2021

A magazine covering the latest technologies, thinking and collaborations driving media & advertising.

Microsoft + Xandr Monetize

Microsoft News and MSN monetize their premium video inventory from the world’s best journalists with Xandr Monetize across the globe.

The 2021 Relevance Report

Learn how advertisers are using data and automation to bring video into the future with our State of Convergence and Advanced TV report.

PREX, delta pronatura and BurdaForward - Supply Chain Transparency

PREX as part of Mediaplus Group and delta pronatura leveraged the Shared Campaign Identifier (SCID) to gain full transparency over their media investment along the supply chain.

MediaVillage Podcast with Alex Chatfield: Olympics Viewing on all Screens

Our VP of Marketplace Development, Alex Chatfield, sat down with MediaVillage to talk about how the Olympics viewing experience is evolving and the impact that CTV advertising will have for advertisers in reaching their target audiences during large-scale sporting events.

Shaping the Future of Identity

A guide for buyers and sellers navigating a new path to programmatic advertising.

OMD Spain + Xandr Invest

OMD Spain and Renault relies on Xandr Invest to centralise CTV buying.

Programmatic Supply Strategies

In March 2021, Xandr in partnership with IAB Europe conducted an industry poll to understand the attitudes and behaviours to programmatic supply strategies.

Demystifying curated marketplaces: a guide for buyers to drive efficient supply strategies

In this guide, we explore buyers’ challenges in their supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.

Roadmap to Relevance, United Kingdom

At the end of 2020, Xandr released its third annual Global Relevance Report exploring the challenges and opportunities marketers face when looking to improve the online ad experience for consumers. In this companion report, we take a closer look at the findings from UK respondents, looking to better understand how advertisers locally are activating, prioritising and thinking about data when it comes to digital video, both display and CTV, offering a Roadmap to Relevance in 2021 and beyond.

GeoLogic + Xandr Invest

GeoLogic uses Invest DSP to successfully deliver hyper-localized, programmatic campaigns.

InnoGames — Cookieless Buying

Xandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.

Marketing & Media Trends 2021

The themes and trends that will guide advertisers and publishers in the next months.