Insights

Driving Attention: Good Creative is Not Enough

A blueprint to catching your consumer’s eye.

Server-Side Header Bidding is the Future We Need

Invest in Prebid Server to future-proof your header bidding strategy. With Xandr’s Prebid Server Premium, you can get started quickly, easily, and cost-effectively.

Italy’s Next14 Evolves Its Header Bidding Setup with Xandr’s Prebid Server Premium

Next4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.

Microsoft Adopts Xandr’s Prebid Server Premium

Microsoft sees uplift in revenue, ease of setup, and an improved user experience with the adoption of Prebid Server Premium.

How The Financial Services Category Is Adapting To A New Consumer Curve

Consumers today are taking charge of their personal finances, from digital payments to staying on top of their spending through banking apps. Financial institutions are innovating ways they can best support their current customers, particularly in a time of COVID when visiting a physical retail location is temporarily challenged. Xandr shared timely insights on today’s ad marketplace and how financial marketers can make the most effective use of their first-party data across screens and devices, as well as tools like addressable, to engage their existing customers with the most relevant message at the right time.

Circuit Breaker — A scalable client side solution to connect to non-scalable services

Arun Shanmugam Kumar examines how to combine Circuit Breaker design pattern and Exponential-Backoff algorithm to implement a client side JavaScript solution that adapts to back-end service load patterns.

Around the World with Unsponsored Content: Jerome Underhill

Jessie chats with Jerome Underhill, SVP EMEA, APAC and laTam at Xandr about how we service clients across all different needs with unique approaches, GDPR – of course, and his golf clothing line venture.

Xandr Monetize

Xandr Invest

DataSketches for Fast Computation

Noah Stebbins shares how you can use DataSketches to determine the relevance of an impression quickly and accurately.

IAB Europe Cookieless Guide

Developed by experts from IAB Europe’s Programmatic Trading Committee, this guide helps prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.

Around the World with Unsponsored Content: Sam Tan

In our new series “Around the World with Unsponsored Content,” our leaders will share how consumer behavior and go to market strategies vary in different parts of the world as well as the importance of fostering an inclusive culture and sense of community across our over 30 global offices.

First up—Sam Tan, Senior Director of Market Development, JAPAC.

Inside Together: Series Highlights

Employees around the world invited us into their homes for a glimpse of #XandrLife and how they’re staying connected, active, and making the most out of these uncertain times while working remotely due to the pandemic.

Welcome back to the Xandr tech blog!

Xandr CTO Ben John shares insights and predictions about some of the seismic shifts we’re seeing in the industry.

Xandr Invest Political

TCF 2.0 Webinar

Xandr executives provide an overview of the evolution of TCF, including TCF v2.0 and its impact on buyers, sellers and vendors.

IAB Europe Virtual Programmatic Day Webinar

Together We Hack 2019

Along with AT&T and WarnerMedia, Xandr hosted “Together We Hack” in December 2019 at our global HQ in NYC. Together We Hack is a global employee social good-themed hackathon, in partnership with Girls Who Code, All Star Code, and MOUSE. Team members around the world came together to build innovative solutions to address social and environmental challenges in our communities, combining the power of tech for good with the passion and skills of our employees and the future generation of technology leaders.

The Intersection Of Advertising, Technology and Philanthropy: A Conversation with Xandr Cares

Get the scoop on how we’re helping our communities and employees through Xandr Cares with Euan Lampitt and Beth Klestadt. Plus, find out how Xandr is leveraging tech and talent in a time of COVID-19, and how we’re paving pathways for future generations.

Xandr + Mantis

Xandr partnered with news publisher Reach Plc to introduce Mantis, an innovative brand safety and semantic tool that uses natural language learning techniques and AI powered by IBM Watson to holistically identify content that is unsuitable for advertising, without relying on keywords which tend to lead to over-blocking.