Insights

Xandr Connect 2020

A new magazine covering the latest technologies, thinking and collaborations driving media & advertising

2020 Relevance Report

Consumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today?

Seller Perspectives on Programmatic OTT’s Path Forward

As viewers stream more content and marketers shift spend to OTT, TV programmers and distributors are seeking better opportunities to capitalize on programmatic in OTT. In this video, Xandr, Newsy, and WarnerMedia share their perspectives on current OTT trends and challenges, header bidding technology, and the path forward for programmatic OTT.

Driving Attention: Good Creative is Not Enough

A blueprint to catching your consumer’s eye.

Server-Side Header Bidding is the Future We Need

Invest in Prebid Server to future-proof your header bidding strategy. With Xandr’s Prebid Server Premium, you can get started quickly, easily, and cost-effectively.

Italy’s Next14 Evolves Its Header Bidding Setup with Xandr’s Prebid Server Premium

Next4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.

Microsoft Adopts Xandr’s Prebid Server Premium

Microsoft sees uplift in revenue, ease of setup, and an improved user experience with the adoption of Prebid Server Premium.

How The Financial Services Category Is Adapting To A New Consumer Curve

Consumers today are taking charge of their personal finances, from digital payments to staying on top of their spending through banking apps. Financial institutions are innovating ways they can best support their current customers, particularly in a time of COVID when visiting a physical retail location is temporarily challenged. Xandr shared timely insights on today’s ad marketplace and how financial marketers can make the most effective use of their first-party data across screens and devices, as well as tools like addressable, to engage their existing customers with the most relevant message at the right time.

CPG Advertiser Finds Frozen Entree Buyers With Optimized Schedule

A National CPG Advertiser sought to increase brand awareness as well as sale of their new product. The Advertiser chose a data-driven linear solution across a single Media Owner to build awareness as well as apply third-party data to help drive sales.

Leading Energy Advertiser Saved Time and Increased Reach

National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.

Xandr-Powered Discovery Engage Helps Improve Site Visits by 45% for a Direct-To-Consumer Advertiser

A national D2C advertiser in the fitness/diet category needed to explore beyond direct response tactics to using first-party data to intelligently plan and manage linear TV investment. The primary KPIs were visits to home page and registration, as well as the audience delivery to ensure linear TV can still generate high awareness and deliver on the performance metrics that would lead to a positive ROI.

Unlocking the Data Behind Targeted Linear TV

Linear TV remains the primary way of reaching mass audiences effectively. According to Nielsen, in Q1 2017, Americans spent over 11 hours per day interacting with electronic media (including TV, radio and digital). The single largest piece of that was linear TV, accounting for nearly five hours.

Is This the Beginning of the End for Age and Gender Targets?

Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.

Beyond Impressions: Using Data to Improve Advertising Effectiveness

In this report, Xandr and TVision partner up to dive into how viewer attention can influence schedule mixes, by incorporating TVision’s proprietary attention-based metrics into Xandr’s schedule optimization platform.

Circuit Breaker — A scalable client side solution to connect to non-scalable services

Arun Shanmugam Kumar examines how to combine Circuit Breaker design pattern and Exponential-Backoff algorithm to implement a client side JavaScript solution that adapts to back-end service load patterns.

Around the World with Unsponsored Content: Jerome Underhill

Jessie chats with Jerome Underhill, SVP EMEA, APAC and laTam at Xandr about how we service clients across all different needs with unique approaches, GDPR – of course, and his golf clothing line venture.

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DataSketches for Fast Computation

Noah Stebbins shares how you can use DataSketches to determine the relevance of an impression quickly and accurately.

IAB Europe Cookieless Guide

Developed by experts from IAB Europe’s Programmatic Trading Committee, this guide helps prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.