Mindshare + Swiss Airlines
GroupM Premium Supply (GPS) & Xandr enabled Mindshare to improve visibility and lower prices, leading to great campaign results for Swiss Airlines.
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77Agency uses Xandr Curate
Through Xandr Curate, 77Agency was able to create a differentiated video supply strategy and reach video inventory at scale for its customer.
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Xandr Connect Magazine 2021
A magazine covering the latest technologies, thinking and collaborations driving media & advertising.
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Microsoft + Xandr Monetize
Microsoft News and MSN monetize their premium video inventory from the world’s best journalists with Xandr Monetize across the globe.
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The 2021 Relevance Report
Learn how advertisers are using data and automation to bring video into the future with our State of Convergence and Advanced TV report.
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PREX, delta pronatura and BurdaForward - Supply Chain Transparency
PREX as part of Mediaplus Group and delta pronatura leveraged the Shared Campaign Identifier (SCID) to gain full transparency over their media investment along the supply chain.
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MediaVillage Podcast with Alex Chatfield: Olympics Viewing on all Screens
Our VP of Marketplace Development, Alex Chatfield, sat down with MediaVillage to talk about how the Olympics viewing experience is evolving and the impact that CTV advertising will have for advertisers in reaching their target audiences during large-scale sporting events.
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Shaping the Future of Identity
A guide for buyers and sellers navigating a new path to programmatic advertising.
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OMD Spain + Xandr Invest
OMD Spain and Renault relies on Xandr Invest to centralise CTV buying.
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Programmatic Supply Strategies
In March 2021, Xandr in partnership with IAB Europe conducted an industry poll to understand the attitudes and behaviours to programmatic supply strategies.
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Demystifying curated marketplaces: a guide for buyers to drive efficient supply strategies
In this guide, we explore buyers’ challenges in their supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.
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Roadmap to Relevance, United Kingdom
At the end of 2020, Xandr released its third annual Global Relevance Report exploring the challenges and opportunities marketers face when looking to improve the online ad experience for consumers. In this companion report, we take a closer look at the findings from UK respondents, looking to better understand how advertisers locally are activating, prioritising and thinking about data when it comes to digital video, both display and CTV, offering a Roadmap to Relevance in 2021 and beyond.
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GeoLogic + Xandr Invest
GeoLogic uses Invest DSP to successfully deliver hyper-localized, programmatic campaigns.
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InnoGames — Cookieless Buying
Xandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.
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Marketing & Media Trends 2021
The themes and trends that will guide advertisers and publishers in the next months.
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Havas + EDF + FranceTV Publicité
Havas launches its first programmatic linear TV campaign on Xandr Invest.
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ConnectedTV: Advertising's Creative Canvas, 2021
This interactive guide aims to provide a roadmap to the opportunities and challenges around CTV, an overview of practices in key global markets and actionable advice for those leaning into the CTV age. Xandr partnered with a number of the biggest and most advanced CTV buyers and sellers across Asia, Australia, Europe, Latin America and the United States, to explore the topics and themes that matter most.
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Xandr-Curated Deals: Publisher Best Practices
Deal curation has grown significantly over the last year. Learn how to improve your chances of getting included in Xandr-curated deals to access incremental demand.
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Xandr Connect 2020
A new magazine covering the latest technologies, thinking and collaborations driving media & advertising
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