InnoGames — Cookieless Buying
Xandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.
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Marketing & Media Trends 2021
The themes and trends that will guide advertisers and publishers in the next months.
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Havas + EDF + FranceTV Publicité
Havas launches its first programmatic linear TV campaign on Xandr Invest.
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ConnectedTV: Advertising's Creative Canvas, 2021
This interactive guide aims to provide a roadmap to the opportunities and challenges around CTV, an overview of practices in key global markets and actionable advice for those leaning into the CTV age. Xandr partnered with a number of the biggest and most advanced CTV buyers and sellers across Asia, Australia, Europe, Latin America and the United States, to explore the topics and themes that matter most.
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Xandr-Curated Deals: Publisher Best Practices
Deal curation has grown significantly over the last year. Learn how to improve your chances of getting included in Xandr-curated deals to access incremental demand.
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Xandr Connect 2020
A new magazine covering the latest technologies, thinking and collaborations driving media & advertising
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2020 Relevance Report
Consumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today?
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Seller Perspectives on Programmatic OTT’s Path Forward
As viewers stream more content and marketers shift spend to OTT, TV programmers and distributors are seeking better opportunities to capitalize on programmatic in OTT. In this video, Xandr, Newsy, and WarnerMedia share their perspectives on current OTT trends and challenges, header bidding technology, and the path forward for programmatic OTT.
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Driving Attention: Good Creative is Not Enough
A blueprint to catching your consumer’s eye.
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Server-Side Header Bidding is the Future We Need
Invest in Prebid Server to future-proof your header bidding strategy. With Xandr’s Prebid Server Premium, you can get started quickly, easily, and cost-effectively.
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Italy’s Next14 Evolves Its Header Bidding Setup with Xandr’s Prebid Server Premium
Next4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.
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Microsoft Adopts Xandr’s Prebid Server Premium
Microsoft sees uplift in revenue, ease of setup, and an improved user experience with the adoption of Prebid Server Premium.
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How The Financial Services Category Is Adapting To A New Consumer Curve
Consumers today are taking charge of their personal finances, from digital payments to staying on top of their spending through banking apps. Financial institutions are innovating ways they can best support their current customers, particularly in a time of COVID when visiting a physical retail location is temporarily challenged. Xandr shared timely insights on today’s ad marketplace and how financial marketers can make the most effective use of their first-party data across screens and devices, as well as tools like addressable, to engage their existing customers with the most relevant message at the right time.
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CPG Advertiser Finds Frozen Entree Buyers With Optimized Schedule
A National CPG Advertiser sought to increase brand awareness as well as sale of their new product. The Advertiser chose a data-driven linear solution across a single Media Owner to build awareness as well as apply third-party data to help drive sales.
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Leading Energy Advertiser Saved Time and Increased Reach
National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.
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Xandr-Powered Discovery Engage Helps Improve Site Visits by 45% for a Direct-To-Consumer Advertiser
A national D2C advertiser in the fitness/diet category needed to explore beyond direct response tactics to using first-party data to intelligently plan and manage linear TV investment. The primary KPIs were visits to home page and registration, as well as the audience delivery to ensure linear TV can still generate high awareness and deliver on the performance metrics that would lead to a positive ROI.
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Unlocking the Data Behind Targeted Linear TV
Linear TV remains the primary way of reaching mass audiences effectively. According to Nielsen, in Q1 2017, Americans spent over 11 hours per day interacting with electronic media (including TV, radio and digital). The single largest piece of that was linear TV, accounting for nearly five hours.
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Is This the Beginning of the End for Age and Gender Targets?
Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.
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Beyond Impressions: Using Data to Improve Advertising Effectiveness
In this report, Xandr and TVision partner up to dive into how viewer attention can influence schedule mixes, by incorporating TVision’s proprietary attention-based metrics into Xandr’s schedule optimization platform.
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