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The Xandr Relevance Report

AT&T teamed with Insight Strategy Group to explore consumers’ changing content consumption habits and advertising engagement. We collected survey data from more than 3,022 consumers nationwide and conducted a series of face-to-face interviews with participants in urban and rural areas across a range of demographics.

To capture insights from within the industry, we surveyed 500 leading brand and marketing professionals with $1M+ in TV advertising and digital video spends, in collaboration with Advertiser Perceptions. Additionally, we interviewed key decision makers across verticals.

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