A National CPG Advertiser sought to increase brand awareness as well as sale of their new product. The Advertiser chose a data-driven linear solution across a single Media Owner to build awareness as well as apply third-party data to help drive sales.
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National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.
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A national D2C advertiser in the fitness/diet category needed to explore beyond direct response tactics to using first-party data to intelligently plan and manage linear TV investment. The primary KPIs were visits to home page and registration, as well as the audience delivery to ensure linear TV can still generate high awareness and deliver on the performance metrics that would lead to a positive ROI.
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Linear TV remains the primary way of reaching mass audiences effectively. According to Nielsen, in Q1 2017, Americans spent over 11 hours per day interacting with electronic media (including TV, radio and digital). The single largest piece of that was linear TV, accounting for nearly five hours.
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Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.
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In this report, clypd and TVision partner up to dive into how viewer attention can influence schedule mixes, by incorporating TVision’s proprietary attention-based metrics into clypd’s schedule optimization platform.
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Developed by experts from IAB Europe’s Programmatic Trading Committee, this guide helps prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.
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Xandr partnered with news publisher Reach Plc to introduce Mantis, an innovative brand safety and semantic tool that uses natural language learning techniques and AI powered by IBM Watson to holistically identify content that is unsuitable for advertising, without relying on keywords which tend to lead to over-blocking.
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Mediacom Singapore and Xaxis Singapore drive brand awareness for Subway with Guaranteed Completes feature on Xandr Invest’s DSP.
MBuy Drives Extraordinary Performance By Combining Xandr Invest’s Built-In Optimization With A Custom Bidding Approach.
Scibids and Xandr Partner to Empower Buyers to Reach New Heights in Video Performance Against YouTube.
Operam sees double-digit percentage improvement in vCPMs and CPCs with Guaranteed Views on Xandr Invest.
Guaranteed Views on Xandr Invest Helps Xaxis UK Drive Performance for Auto Client.
Transparency, Independence, and Higher Yields: How Xandr Monetize Helped Axel Springer Take Its Business to New Heights.
To understand voter attitudes towards politics and political advertising, we surveyed 1,000 consumers and conducted nationwide focus groups. This report shares voter views across party lines.
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OUIGO, supported by its agency, Zenith uses Xandr Invest to boost ticket sales with a custom buying strategy.
Match2One uses Xandr Invest to deliver easy, effective programmatic buying for SMBs.
Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency.
How Xandr Invest Helped Light Reaction Achieve Better Results in Less Time.
Xaxis Peru Unlocks Major Performance Boost by Partnering with Xandr on Xandr Invest.
Ouest-France Doubles CPMs on Accelerated Mobile Page (AMP) inventory With Xandr’s Prebid Server.
How Xandr Invest Supercharged Greenhouse’s Performance for American Express.
Turbo Uses Guaranteed Views on Xandr Invest to Decrease Cost-Per-Acquisition by 66%
Header Bidding With Xandr Drives 25% eCPM Lift For The Seattle Times.
How Xandr helped Microsoft go fully programmatic and transform its publishing business.
Transparency and Trust: How Microsoft is Delivering Quality at Scale with Xandr Monetize
Auto Trader Simplifies Its Workflow and Optimizes Performance With Xandr Invest.
Wayfair achieves high performance with hyper-personalization at scale using Xandr Invest.
Xaxis Grows ROI 37% for Shoe-D-Vision With Custom Algorithms from Xandr Invest.
Xaxis Denmark uses Cross Device on Xandr Invest, leveraging the Tapad Graph to deliver dramatic improvements for Santander loan submissions.
Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting Xandr Monetize.
Xandr Monetize enables Ranker to increase Video Revenue By 70% With Prebid.
Greenhouse and Xandr Invest Help Toto Tailor Its Marketing Strategy To Football Bettors.
Discover how a leading car brand achieved an immense lift in buy rate with Addressable advertising.
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Addressable helped a CPG brand post a massive sales lift and win greater market share against the competition. Here’s how.
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Find out how viewership was analyzed to generate a high lift in tune-in conversions for a well-known TV network.
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Learn how a financial company targeted consumers across TV and Digital to increase lift in account sign-ups by triple digits.
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Discover how a major retail company targeted a highly specific audience segment to exponentially grow sales.
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Find out how a popular cruise line harnessed 1st and 3rd party data to improve ad awareness significantly.
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