
Case Studies
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Xandr Connect 2020
A new magazine covering the latest technologies, thinking and collaborations driving media & advertising
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2020 Relevance Report
Consumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today?
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Driving Attention: Good Creative is Not Enough
A blueprint to catching your consumer’s eye.
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Italy’s Next14 Evolves Its Header Bidding Setup with Xandr’s Prebid Server Premium
Next4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.
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Microsoft Adopts Xandr’s Prebid Server Premium
Microsoft sees uplift in revenue, ease of setup, and an improved user experience with the adoption of Prebid Server Premium.
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CPG Advertiser Finds Frozen Entree Buyers With Optimized Schedule
A National CPG Advertiser sought to increase brand awareness as well as sale of their new product. The Advertiser chose a data-driven linear solution across a single Media Owner to build awareness as well as apply third-party data to help drive sales.
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Leading Energy Advertiser Saved Time and Increased Reach
National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.
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Xandr-Powered Discovery Engage Helps Improve Site Visits by 45% for a Direct-To-Consumer Advertiser
A national D2C advertiser in the fitness/diet category needed to explore beyond direct response tactics to using first-party data to intelligently plan and manage linear TV investment. The primary KPIs were visits to home page and registration, as well as the audience delivery to ensure linear TV can still generate high awareness and deliver on the performance metrics that would lead to a positive ROI.
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Unlocking the Data Behind Targeted Linear TV
Linear TV remains the primary way of reaching mass audiences effectively. According to Nielsen, in Q1 2017, Americans spent over 11 hours per day interacting with electronic media (including TV, radio and digital). The single largest piece of that was linear TV, accounting for nearly five hours.
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Is This the Beginning of the End for Age and Gender Targets?
Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.
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Beyond Impressions: Using Data to Improve Advertising Effectiveness
In this report, Xandr and TVision partner up to dive into how viewer attention can influence schedule mixes, by incorporating TVision’s proprietary attention-based metrics into Xandr’s schedule optimization platform.
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Xandr Monetize
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Xandr Invest
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IAB Europe Cookieless Guide
Developed by experts from IAB Europe’s Programmatic Trading Committee, this guide helps prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.
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Xandr Invest Political
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Xandr + Mantis
Xandr partnered with news publisher Reach Plc to introduce Mantis, an innovative brand safety and semantic tool that uses natural language learning techniques and AI powered by IBM Watson to holistically identify content that is unsuitable for advertising, without relying on keywords which tend to lead to over-blocking.
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Mediacom Singapore + Xaxis Singapore + Subway
Mediacom Singapore and Xaxis Singapore drive brand awareness for Subway with Guaranteed Completes feature on Xandr Invest’s DSP.
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MBuy
MBuy Drives Extraordinary Performance By Combining Xandr Invest’s Built-In Optimization With A Custom Bidding Approach.
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Scibids
Scibids and Xandr Partner to Empower Buyers to Reach New Heights in Video Performance Against YouTube.
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Operam
Operam sees double-digit percentage improvement in vCPMs and CPCs with Guaranteed Views on Xandr Invest.
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Xaxis UK
Guaranteed Views on Xandr Invest Helps Xaxis UK Drive Performance for Auto Client.
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Xandr + Axel Springer
Transparency, Independence, and Higher Yields: How Xandr Monetize Helped Axel Springer Take Its Business to New Heights.
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The State of Political Advertising
To understand voter attitudes towards politics and political advertising, we surveyed 1,000 consumers and conducted nationwide focus groups. This report shares voter views across party lines.
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Publicis France | Zenith + OUIGO
OUIGO, supported by its agency, Zenith uses Xandr Invest to boost ticket sales with a custom buying strategy.
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Match2One
Match2One uses Xandr Invest to deliver easy, effective programmatic buying for SMBs.
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Xandr + Tomorrow TTH
Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency.
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Light Reaction
How Xandr Invest Helped Light Reaction Achieve Better Results in Less Time.
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Xaxis Peru
Xaxis Peru Unlocks Major Performance Boost by Partnering with Xandr on Xandr Invest.
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Ouest-France
Ouest-France Doubles CPMs on Accelerated Mobile Page (AMP) inventory With Xandr’s Prebid Server.
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Greenhouse + American Express
How Xandr Invest Supercharged Greenhouse’s Performance for American Express.
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Xandr + Turbo
Turbo Uses Guaranteed Views on Xandr Invest to Decrease Cost-Per-Acquisition by 66%
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Xandr + Seattle Times
Header Bidding With Xandr Drives 25% eCPM Lift For The Seattle Times.
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Xandr + Microsoft: Going 100% Programmatic
How Xandr helped Microsoft go fully programmatic and transform its publishing business.
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Xandr + Microsoft: Transparency and Trust
Transparency and Trust: How Microsoft is Delivering Quality at Scale with Xandr Monetize
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Auto Trader
Auto Trader Simplifies Its Workflow and Optimizes Performance With Xandr Invest.
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Microsoft - RTB House Partnerships
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Wayfair
Wayfair achieves high performance with hyper-personalization at scale using Xandr Invest.
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Shoe-D-Vision + Xaxis Denmark
Xaxis Grows ROI 37% for Shoe-D-Vision With Custom Algorithms from Xandr Invest.
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Xaxis Denmark + Santander
Xaxis Denmark uses Cross Device on Xandr Invest, leveraging the Tapad Graph to deliver dramatic improvements for Santander loan submissions.
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Xandr + Schibsted
Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting Xandr Monetize.
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Xandr + Ranker
Xandr Monetize enables Ranker to increase Video Revenue By 70% With Prebid.
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Greenhouse + Toto
Greenhouse and Xandr Invest Help Toto Tailor Its Marketing Strategy To Football Bettors.