Case Studies

Mindshare + Swiss Airlines

GroupM Premium Supply (GPS) & Xandr enabled Mindshare to improve visibility and lower prices, leading to great campaign results for Swiss Airlines.

77Agency uses Xandr Curate

Through Xandr Curate, 77Agency was able to create a differentiated video supply strategy and reach video inventory at scale for its customer.

Xandr Connect Magazine 2021

A magazine covering the latest technologies, thinking and collaborations driving media & advertising.

Microsoft + Xandr Monetize

Microsoft News and MSN monetize their premium video inventory from the world’s best journalists with Xandr Monetize across the globe.

The 2021 Relevance Report

Learn how advertisers are using data and automation to bring video into the future with our State of Convergence and Advanced TV report.

PREX, delta pronatura and BurdaForward - Supply Chain Transparency

PREX as part of Mediaplus Group and delta pronatura leveraged the Shared Campaign Identifier (SCID) to gain full transparency over their media investment along the supply chain.

MediaVillage Podcast with Alex Chatfield: Olympics Viewing on all Screens

Our VP of Marketplace Development, Alex Chatfield, sat down with MediaVillage to talk about how the Olympics viewing experience is evolving and the impact that CTV advertising will have for advertisers in reaching their target audiences during large-scale sporting events.

Shaping the Future of Identity

A guide for buyers and sellers navigating a new path to programmatic advertising.

OMD Spain + Xandr Invest

OMD Spain and Renault relies on Xandr Invest to centralise CTV buying.

Programmatic Supply Strategies

In March 2021, Xandr in partnership with IAB Europe conducted an industry poll to understand the attitudes and behaviours to programmatic supply strategies.

Demystifying curated marketplaces: a guide for buyers to drive efficient supply strategies

In this guide, we explore buyers’ challenges in their supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.

Roadmap to Relevance, United Kingdom

At the end of 2020, Xandr released its third annual Global Relevance Report exploring the challenges and opportunities marketers face when looking to improve the online ad experience for consumers. In this companion report, we take a closer look at the findings from UK respondents, looking to better understand how advertisers locally are activating, prioritising and thinking about data when it comes to digital video, both display and CTV, offering a Roadmap to Relevance in 2021 and beyond.

GeoLogic + Xandr Invest

GeoLogic uses Invest DSP to successfully deliver hyper-localized, programmatic campaigns.

InnoGames — Cookieless Buying

Xandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price leading to great campaign results.

Marketing & Media Trends 2021

The themes and trends that will guide advertisers and publishers in the next months.

Havas + EDF + FranceTV Publicité

Havas launches its first programmatic linear TV campaign on Xandr Invest.

ConnectedTV: Advertising's Creative Canvas, 2021

This interactive guide aims to provide a roadmap to the opportunities and challenges around CTV, an overview of practices in key global markets and actionable advice for those leaning into the CTV age. Xandr partnered with a number of the biggest and most advanced CTV buyers and sellers across Asia, Australia, Europe, Latin America and the United States, to explore the topics and themes that matter most.

SHE Media + Xandr Monetize

SHE Media boosts deals revenue by 259% with Xandr Monetize.

Xandr Connect 2020

A new magazine covering the latest technologies, thinking and collaborations driving media & advertising

2020 Relevance Report

Consumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today?

Driving Attention: Good Creative is Not Enough

A blueprint to catching your consumer’s eye.

Italy’s Next14 Evolves Its Header Bidding Setup with Xandr’s Prebid Server Premium

Next4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.

Microsoft Adopts Xandr’s Prebid Server Premium

Microsoft sees uplift in revenue, ease of setup, and an improved user experience with the adoption of Prebid Server Premium.

CPG Advertiser Finds Frozen Entree Buyers With Optimized Schedule

A National CPG Advertiser sought to increase brand awareness as well as sale of their new product. The Advertiser chose a data-driven linear solution across a single Media Owner to build awareness as well as apply third-party data to help drive sales.

Leading Energy Advertiser Saved Time and Increased Reach

National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.

Xandr-Powered Discovery Engage Helps Improve Site Visits by 45% for a Direct-To-Consumer Advertiser

A national D2C advertiser in the fitness/diet category needed to explore beyond direct response tactics to using first-party data to intelligently plan and manage linear TV investment. The primary KPIs were visits to home page and registration, as well as the audience delivery to ensure linear TV can still generate high awareness and deliver on the performance metrics that would lead to a positive ROI.

Unlocking the Data Behind Targeted Linear TV

Linear TV remains the primary way of reaching mass audiences effectively. According to Nielsen, in Q1 2017, Americans spent over 11 hours per day interacting with electronic media (including TV, radio and digital). The single largest piece of that was linear TV, accounting for nearly five hours.

Is This the Beginning of the End for Age and Gender Targets?

Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.

Beyond Impressions: Using Data to Improve Advertising Effectiveness

In this report, Xandr and TVision partner up to dive into how viewer attention can influence schedule mixes, by incorporating TVision’s proprietary attention-based metrics into Xandr’s schedule optimization platform.

Xandr Monetize

Xandr Invest

IAB Europe Cookieless Guide

Developed by experts from IAB Europe’s Programmatic Trading Committee, this guide helps prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.

Xandr Invest Political

Xandr + Mantis

Xandr partnered with news publisher Reach Plc to introduce Mantis, an innovative brand safety and semantic tool that uses natural language learning techniques and AI powered by IBM Watson to holistically identify content that is unsuitable for advertising, without relying on keywords which tend to lead to over-blocking.

Mediacom Singapore + Xaxis Singapore + Subway

Democracy Works

MBuy

Scibids

Operam

Xaxis UK

Xandr + Axel Springer

The State of Political Advertising

To understand voter attitudes towards politics and political advertising, we surveyed 1,000 consumers and conducted nationwide focus groups. This report shares voter views across party lines.​

Publicis France | Zenith + OUIGO

Match2One

Xandr + Tomorrow TTH

Light Reaction

Xaxis Peru

Ouest-France

Greenhouse + American Express

Xandr + Turbo

Xandr + Seattle Times

Xandr + Microsoft: Going 100% Programmatic

MiQ

Xandr + Microsoft: Transparency and Trust

Drop8

Auto Trader

Microsoft - RTB House Partnerships

Wayfair

Shoe-D-Vision + Xaxis Denmark

Xaxis Denmark + Santander

Xandr + Schibsted

Xandr + Ranker

Greenhouse + Toto