Case Studies

SHE Media + Xandr Monetize

SHE Media boosts deals revenue by 259% with Xandr Monetize.

Xandr Connect 2020

A new magazine covering the latest technologies, thinking and collaborations driving media & advertising

2020 Relevance Report

Consumers value and appreciate relevant video advertising. So in a constantly changing marketplace, how are advertisers across the globe delivering on relevance today?

Driving Attention: Good Creative is Not Enough

A blueprint to catching your consumer’s eye.

Italy’s Next14 Evolves Its Header Bidding Setup with Xandr’s Prebid Server Premium

Next4 evolves its header bidding setup in far less time than expected, and improves its approach to mobile app monetization with Xandr’s server-side solution.

Microsoft Adopts Xandr’s Prebid Server Premium

Microsoft sees uplift in revenue, ease of setup, and an improved user experience with the adoption of Prebid Server Premium.

CPG Advertiser Finds Frozen Entree Buyers With Optimized Schedule

A National CPG Advertiser sought to increase brand awareness as well as sale of their new product. The Advertiser chose a data-driven linear solution across a single Media Owner to build awareness as well as apply third-party data to help drive sales.

Leading Energy Advertiser Saved Time and Increased Reach

National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.

Xandr-Powered Discovery Engage Helps Improve Site Visits by 45% for a Direct-To-Consumer Advertiser

A national D2C advertiser in the fitness/diet category needed to explore beyond direct response tactics to using first-party data to intelligently plan and manage linear TV investment. The primary KPIs were visits to home page and registration, as well as the audience delivery to ensure linear TV can still generate high awareness and deliver on the performance metrics that would lead to a positive ROI.

Unlocking the Data Behind Targeted Linear TV

Linear TV remains the primary way of reaching mass audiences effectively. According to Nielsen, in Q1 2017, Americans spent over 11 hours per day interacting with electronic media (including TV, radio and digital). The single largest piece of that was linear TV, accounting for nearly five hours.

Is This the Beginning of the End for Age and Gender Targets?

Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.

Beyond Impressions: Using Data to Improve Advertising Effectiveness

In this report, Xandr and TVision partner up to dive into how viewer attention can influence schedule mixes, by incorporating TVision’s proprietary attention-based metrics into Xandr’s schedule optimization platform.

Xandr Monetize

Xandr Invest

IAB Europe Cookieless Guide

Developed by experts from IAB Europe’s Programmatic Trading Committee, this guide helps prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.

Xandr Invest Political

Xandr + Mantis

Xandr partnered with news publisher Reach Plc to introduce Mantis, an innovative brand safety and semantic tool that uses natural language learning techniques and AI powered by IBM Watson to holistically identify content that is unsuitable for advertising, without relying on keywords which tend to lead to over-blocking.

Mediacom Singapore + Xaxis Singapore + Subway

Democracy Works

MBuy

Scibids

Operam

Xaxis UK

Xandr + Axel Springer

The State of Political Advertising

To understand voter attitudes towards politics and political advertising, we surveyed 1,000 consumers and conducted nationwide focus groups. This report shares voter views across party lines.​

Publicis France | Zenith + OUIGO

Match2One

Xandr + Tomorrow TTH

Light Reaction

Xaxis Peru

Ouest-France

Greenhouse + American Express

Xandr + Turbo

Xandr + Seattle Times

Xandr + Microsoft: Going 100% Programmatic

MiQ

Xandr + Microsoft: Transparency and Trust

Drop8

Auto Trader

Microsoft - RTB House Partnerships

Wayfair

Shoe-D-Vision + Xaxis Denmark

Xaxis Denmark + Santander

Xandr + Schibsted

Xandr + Ranker

Greenhouse + Toto