We Are Xandr
Xandr was born of great legacies to create meaningful connections that power the future of advertising.
In a category of our own, Xandr is the innovator at the intersection of digital and TV. Championing partnerships to create an open industry alternative and solving for the greatest challenges for buyers and sellers, at the intersection of digital and TV, we offer the only open, end-to-end platform for scaled, sophisticated campaigns on premium inventory across screens, from OTT to CTV to video and more.
Our combined assets, including trusted partnerships, powerful data-enabled technology and automation, and identity solutions, power one of the world’s largest marketplaces for premium advertising.
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How does a brand with more than 140 years under its belt invent the new normal? Considering our past and addressing the present, we took great care in building a new kind of advertising company that leads with curiosity and courage as we move toward the future.
Looking ahead requires an understanding of what came before.
We took to the archives to reconnect with our roots, reintroducing ourselves to Alexander Graham Bell — the inventor and pioneer — to ask who he might be if he were empowered with the tools and technology of today.
The name ‘Xandr’ reflects our entrepreneurial spirit and dedication to using our history of innovation as the roadmap for propelling an industry forward.
A Look Back
Xandr started as a collective of legacies and passions. From the former AppNexus marketplace and enterprise technology, to AT&T’s data assets, clypd’s technology platform, to our partnership with AT&T and WarnerMedia, we’ve joined together to move the industry forward and to solve for advertisings greatest challenges. The connections we make through advertising fund award-winning journalism, music, video, and games-all at little or no cost to the consumers who enjoy open access to premium content.
How Far We’ve Come
Xandr is committed to powering a global marketplace for premium advertising by building real solutions to move the advertising industry forward. In its first year as AT&T’s advertising company, Xandr launched numerous flagship products, including the buying platform, Xandr Invest, and its selling platform, Xandr Monetize. One year later, Xandr revealed the next evolution of Xandr Invest, enhanced for the future of TV by allowing advertisers to activate audiences and unique data insights across multiple programmers. Xandr is primed for the convergence of TV and digital advertising, making it a reality for buyers and sellers in one of the world’s largest premium advertising marketplace.
From the start, Xandr has produced thought leadership based on AT&T’s unique consumer insights and original research studies, including the Relevance Report, Entertainment Discovery and TV Tune-In trends, and insights on Political Relevance in advertising. Xandr is equally committed to company culture and improving society as a whole. In 2020, WarnerMedia and Xandr combined to create a stronger value proposition for agencies, advertisers, and publishers.
We have a unique set of principles that align us and guide the decisions we make at Xandr. Our six principles embody who we are as a company:
Create with Curiosity and Courage
Believe in Better
Reflect and Imagine
Teach and Learn
The Future of Advertising
It’s a defining moment in advertising. Today’s consumers demand a better, more meaningful advertising experience. Media buyers want to optimize return-on-investment, demonstrate outcomes, and reach audiences wherever they are. Media owners and distributors want to maximize yield, access multiple sources of demand, and drive consumer attention. Where some may see a challenge, we see an opportunity. The Xandr brand reflects a history of innovation and entrepreneurial spirit, with the commitment to deliver unique value across the advertising ecosystem.
Our Leadership Team
Mike WelchEVP and GM of Xandr
Jennifer De La TorreHead of Finance
Suzanne FarhoudChief of Staff to Head of Xandr
Lori FinkHead of Legal
Doug HurdHead of Corporate Strategy and Business Development
Ben JohnHead of Engineering, Product,
Customer Success, and Operations
Ilona JurkiewiczHead of Human Resources
Dave OsbornHead of North America Commercial and Global Partnerships
Fernanda PucheuHead of Global Marketing and Communications
Andrew RutledgeHead of US Sell-Side Sales
Jerome UnderhillHead of Global Regions