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Make Advertising Matter

Xandr was born out of great legacies behind an even greater purpose: to make advertising matter to brands and consumers alike. Leveraging the spirit of innovation that began more than 143 years ago and has continued on as a part of AT&T’s legacy, we are uniquely positioned to change the industry and leverage our resources for good.

With one of the world’s largest collections of digital, film, and TV properties, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in brand-safe environments all through a powerful, unified platform. Our combined assets, including data insights, premium content, powerful technology, and scaled direct-to-consumer distribution, give us a competitive edge — helping to improve advertising for brands, publishers, and consumers.

Learn more about who we are below.


Our Story

Our Leadership Team

Who We Are

Our Locations


Leadership Team

Who We Are






We have a unique set of principles that align us and guide the decisions we make at Xandr. Our six principles embody who we are as a company:

Create with Curiosity and Courage

Believe in Better

Data Responsibly

Pursue Differences

Reflect and Imagine

Teach and Learn