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xandr

About Us

Our Purpose

We are a collective with a common purpose: make advertising matter to brands and consumers alike. Leveraging the spirit of innovation that began with Alexander Graham Bell more than 140 years ago and has continued on as a part of AT&T’s legacy, we are uniquely positioned to move the industry forward.

With one of the world’s largest collections of digital, film and TV properties, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in premium and brand-safe environments.

Our combined assets, including data insights, premium content, powerful technology, and scaled direct-to-consumer distribution, give us a competitive edge — helping to improve advertising for brands, publishers, and consumers.

Our Story

Our Principles

We have a unique set of principles that align us and guide the decisions we make at Xandr. Our six principles embody who we are as a company:

  • Create with Curiosity and Courage
  • Believe in Better
  • Data Responsibly
  • Pursue Differences
  • Reflect and Imagine
  • Teach and Learn

Leadership Team